Basic Principals Flashcards

1
Q

Fill-in-the-Blank:

All humans have a predisposition towards ____.

A

Bias

More specificially, various cognitive biases that impact our thoughts, feelings, and behaviours.

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2
Q

Define:

Social Psychology

A

The scientific study of the effects of social cognitive processes on the way individuals perceive, influence, and relate to others.

How all our ‘balck-boxes’ communicate and connect with one another through controlling these weird meat-suits we call bodies!

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3
Q

What is one way we can overcome cognitive biases and ‘common-sense knowledge’ in order to better understand the world around us?

A

Employing scientific methods to gather evidence supporting quality theories and hypotheses.

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4
Q

Define:

Hindsight Bias

A

The tendency to inflate or distort memories of our previous perceptions after a certain outcome has occurred.

It can be summarised in the phrase “I knew it all along!”.

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5
Q

You and your friend attend a football match. Afterwards, your friend claims they ‘knew the winning team would come out on top all along’.

What kind of cognitive bias does this represent?

A

Hindsight Bias

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6
Q

Describe:

The self-correcting error of predicting behaviour.

A

The tendency to change one’s later behaviour to match previous predictions made.

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7
Q

Some participants were asked whether they predicited they were likely to help out at a rubbish clean up for one weekend before later being asked to do just that, whilst other participants were simply asked to help out with the rubbish clean-up without previously predicting their behaviour.

Those who said ‘yes’ in the prediciton group were significantly more likely to agree to volunteer.

What kind of cognitive bias does this represent?

A

The self-correcting error of predicting behaviour.

Note that in the scenario, it is socially desirable to say you will help charitable organisations, and so this increased the likelihood of people predicting ‘yes’ even if under normal circumstances they would not.

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8
Q

Compare & Contrast:

Social vs. Cognitive processes.

A
  1. Social processes occur outside the individual (i.e. relations to others).
  2. Cognitive processes occur within the individual.
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9
Q

What does each component in the model below represent?

A

The model shows how behaviour (B) is a function of a person (P) and their environment (E).

This was created by Kurt Lewin, and reminds us that peoples’ behaviour are both a product of them as individuals and their surrounding contexts.

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10
Q

Fill-in-the-Blank:

In social psychology, ____ are the most important stimuli.

A

People

We simultaneously change them as they change us through interactions.

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11
Q

Indentify:

The TWO fundamental axioms outlined in social psychology.

A
  1. People construct their own realities.
  2. Social influences are pervasive.

And, because people construct their own realities, social reality is also subjective.

Realities are contrcuted by both cognitive and social processes.

Social influences can occur with or without the physical presence of others.

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12
Q

Define:

Hostile Media Effect

A

The tendency for peoples’ beliefs prior to viewing certain media influencing their interpretation of media presented.

This is specifically in a negative (hostile) way.

Some definitions narrow this down further so that it is partisan disagreement in interpretation of ‘neutral news/media coverage’.

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13
Q

How is the relationship between OUR perceptions + behaviours and OTHERS best described?

A

A cyclical relationship with reciprocal influence.

Our perceptions inform our behaviours, which informs how others perceive us and therefore respond behaviourally.

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14
Q

Define:

The Halo Effect

A

The tendency to infer more positive traits of those we like or find attractive.

It can work in the opposite direction too though, and so more broadly can be thought of the tendency of an impression in one area/aspect influencing others.

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15
Q

List:

The THREE basic motivational principles.

(According to social psychology).

A
  • People strive for mastery.
  • People seek connectedness.
  • People value ‘me & mine’.
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16
Q

‘People don’t like uncertainty in social contexts’ - which basic motivational principle does this encapsulate?

A

Striving for mastery.

If you can predict social outcomes accurately, you can better control the social environment to maximise rewards and minimise any risks.

17
Q

‘People often join or identify with groups to gain a sense of belonging’ - which basic motivational principle does this encapsulate?

A

Seeking connectedness.

18
Q

‘People often place higher value on things simply for the fact they belong to them’ - which basic motivational principle does this encapsulate?

And what is the term for this effect?

A

Valuing ‘me & mine’.

This specific example is known as the endowment effect.

19
Q

List:

The THREE basic processing principles.

A
  • Accessibility
  • Conservatism
  • Superficiality vs. Depth
20
Q

Define:

The ‘Accessibility’ processing principle.

A

Thoughts or ideas that come to mind the quickest and easiest tend to be judged as ‘more accurate’ or ‘true’ in some way.

21
Q

Which basic processing principle do schemas most closely align with?

A

Accessibility

22
Q

Define:

Schema

A

A ‘structured unit of knowledge’ or ‘mental representation’, developed through experience, that allows for more efficient information-processing.

23
Q

What kind of schema entails a predictable pattern of events in certain environments?

A

An event script.

24
Q

What are FIVE examples of factors that may affect the processing principle of accessibility?

A
  • Expectations
  • Motivations
  • Fears
  • Mood
  • Priming
25
Q

Rumination can lead to the reinforcement of depression - what mechanism is this an example of?

A

Mood affecting accessibility.

26
Q

List:

THREE types of priming.

A
  1. Recent
  2. Frequent
  3. Chronic
27
Q

Define:

The ‘Conservatism’ processing principle.

A

The tendency to maintain developed stereotypes, judgements and beliefs due to the fact it is effortful and requires sufficient motivation and evidence to change these.

Thus, changes in such belief-systems tends to be slow.

It is also known as ‘stability at the cost of bias’.

28
Q

Define:

The ‘Superficiality vs. Depth’ processing principle.

A

Perception and cognition follow a dual-processing model.

Lots of information processing is relatively effortless/automatic, whilst more in-depth thought processes are effortful and require motivation to carry out.

29
Q

Describe:

The TWO systems of the Dual-Process Model.

A
  • System I: association-based, fast, efficient.
  • System II: rule-based, slow, deliberate.

System I is also referred to as automaticity.

30
Q

How may the Dual-Process Model be applied to stereotypes?

A

The activation of stereotypes is automatic.

However, the application of that stereotype is more controlled.

31
Q

What FOUR features define automaticity?

(i.e. System I of the Dual-Process Model)

A
  • (Lack of) awareness.
  • (Lack of) intentionality.
  • Efficiency.
  • Controllability (starts and then hard to stop).
32
Q

Kunst-Wilson and Zajnoc (1980) showed participants ‘liked’ shapes they were exposed to more frequently during an experiment.

Explain the mechanism being represented.

A

Automaticity - the familiarity and ease of bringing the shapes to mind was potentially being misconstrued with ‘liking’ them.

33
Q

What are TWO major requirements of System II of the Dual-Process Model?

A

Motivation & Capacity.

(i.e. the willingness to think more deliberately, and the mental and energetic capacity to do so).