Basic OTT Facts

Question 1

2017 CTV HH’s

&

2018 Projected CTV HH’s

Answer 1

2017 = 82 million

2019 = 93.8 million (+15%)

Question 2

Philadelphia Math

Population

Approx. Millennials

Answer 2

1.6 million

416,000 millennials

Question 3

% A25-34 using OTT

From emarketer

Answer 3

24%

Question 4

% A45-54 using OTT

Emarketer

Answer 4

17%

Question 5

% of OTT HH’s that are cordless

Answer 5

33%

Question 6

A18-49

• What % streams 50% of their content?

Answer 6

37%

Question 7

2019 projected # of people with no paid TV?

Answer 7

58 million

Question 8

% of Inventory to Content Distributors/Pubs?

NAME THEM (7)

Answer 8

75%

Sling
Sony Vue
Crackle
ESPN
DIscovery
MTV
Bravo

Question 9

% of A35-44 using OTT?

Emarketer

Answer 9

20%

Question 10

MILLENIALS

What % uses 7+ hours video/wk on OTT?

Answer 10

39%

Question 11

GENERAL US

What % subscribes to more than 1 OTT service?

Answer 11

39%

Question 12

What % of A55+ use OTT?

Emarketer

Answer 12

22%

Question 13

Who does Sinclair use for their data?

Answer 13

True Uptik

Question 14

MILLENIALS

What % have 1 OTT service?

Answer 14

80%

Question 15

PHILADELPHIA MILLENIALS

What # streams at least 50
% of their content?

Answer 15

154,000

Question 16

PAID TV SUBSCRIPTIONS DECLINE

• 2017?
• 2018?

Answer 16

2017 down 3.4% (24 mill cord cutters)

2018 down 3.8 % (33 mill cord cutters)

Question 17

What % of inventory do the distribution platforms own?

NAME THEM?

Answer 17

25 %

ROKU
APPLE TV
AMAZON FIRESTICK
SMARTTV
CHROMECAST
XBOX
PLAYSTATION

Question 18

PHILADELPHIA MILLENIALS

of A18-34 who use OTT 7 hours/wk?

Answer 18

333,000

Question 19

What is the # of OTT homes in the US?

Answer 19

51 million

Question 20

What is the % of A18-34 using OTT?

Answer 20

17%

Question 21

What’s the difference between TVE & OTT?

Answer 21

TVE requires a cable subscription to authenticate

Question 22

2017 # of CTV users?

2021 projected # of CTV users?

Answer 22

2017 - 168 million

2018 - 194 million (+16%)