Basic Media Terms Flashcards

1
Q

Key Term - Genre

A

A way of categorising a particular media text according to its content and style.

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2
Q

Blue Sky Thinking

A

Brainstorming ideas with no limits - open to all types of ideas - good or bad

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3
Q

Key Term - Iconography

A

Iconography is a word used in both the media and film industry to refer to a specific item that has a meaning. For example a gun on its own is not iconography but if it is a laser gun it is iconography of sci-fi.

Iconography is Code

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4
Q

Key Term - Mise-en-scene

A

Mise-en-scene is a term used in the theatre, film, TV and games to explain what will be in a frame.

Mise-en-scene is a Convention

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5
Q

Genre Theory - Repertoire of Elements

A

When an audience consume a media text defined by a generic label they have certain expectations of the text, certain features which are often described as the ‘repertoire of elements’.

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6
Q

Genre Theory - Repetition & Difference

A

Genre theory revolves around the ideas surrounding how we define and distinguish genres, and how we categorise films into genres based on usually conventional factors.

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7
Q

Key Term - Mind map

A

This is a document that has a clear format & allows ideas to be more organised.

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8
Q

S.W.O.T

A

Strengths, Weaknesses, Opportunities, Threats

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9
Q

P.E.S.T

A

Political Factors, Economic Factors, Social Factors, Technological Factors

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10
Q

Key Term - Narrative

A

Narrative can be split in to two things:
The story, what the story is about
The plot, how this story unfolds

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11
Q

Narrative Theory - Binary Opposition

A

Identifying that some form of conflict was required. These conflicts would be based upon the ideology of the community who wrote/told the story.

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12
Q

Narrative Theory - Barthes Codes

A

Action and Enigma Codes

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13
Q

Action Codes

A

Things that the audience recognise mean one thing will lead to the other - these are easier to understand if the genre is clear and if the action code works alongside the different stages in the narrative. Once they understand the way a character is behaving these are easier to understand.

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14
Q

Enigma codes

A

Mysteries that are set up early on in the narrative that the audience try to solve or work out whilst they are watching the text.

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15
Q

Key Term - Representation

A

Representation is how media texts deal with and present gender, age, ethnicity , national and regional identity, social issues and events to an audience.

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16
Q

Key Term - Stereotypes

A

A stereotype is a widely held, simplified, and essentialist belief about a specific group.

17
Q

Key Term - Ideology

A

Ideas and general beliefs that people share