Basic Definitions Flashcards
What is Revenue (Turn over)??
The amount of money that is earned from the selling of goods and services
What is Competitive Pricing??
Price-matching other companies or going below their prices to gain more customers
What is Profit??
Achieving a sales revenue that is higher than the total cost
What is Growth??
To increase the size or volume of sales by the value
What is an Entrepreneur??
People who turn ideas into businesses
What is Survival??
To continue to exist as a business
What are Fixed Costs??
Costs that are not impacted by the level of output
What are Variable Costs??
Costs that are influenced by the level of output
What is the Economy Scale about??
It’s all about reducing the costs of things
E.g. Stock
What is an Autocratic leading style??
When managers take in no inputs for subordinates, exert authority & make choices off their own beliefs.
What is a democratic leading style??
When managers value subordinate inputs, rely on their them and share team responsibilities.
What is Opportunity Cost??
The loss of other alternatives when one alternative is chosen
What is cash flow?
The movement of money coming into and out of a bank
What is a cash flow forecast?
A forward looking statement that tries to predict future cash inflows and outflows
What is an opening balance??
How much money the business has at the start of each month
What is a closing balance??
How much money the business has at the end of the month
What is net cash flow??
The result of inflows and outflows in a period of time
What are receivables??
When a business is owed money from customers
What are payables??
When a business owes money to suppliers
What are trade creditors?
People you owe money to
What is an overdraft??
An agreement with the bank allowing the business to withdraw money above the amount available
What is debt factoring??
The process of selling a business’ debts
What are credit terms??
The amount of time a customer is given to pay for their goods and services
What is credit control??
the process of chasing payments from debtors
What are marketing objectives??
The targets that the marketing function of a business wants to achieve in a period of time
What is sales volume??
The amount of sales expressed as a number of units sold
E.g. 20 tonnes of wool
What is sales value??
The amount of sales expressed as the total sum of money spent by consumers
E.g. £3million expenditure on merch
What is market size??
The total sales value or sales volume in a given market
What is market growth??
The % increase in the size of the market by the value or volume over a period of time
What is market share??
The proportion of total market sales that a firm has
What is branding??
A promotional method that involves the creation of a distinguished identity for a business and their products
What is brand loyalty??
When customers keep returning to buy from a recognised brand