Basic Definitions Flashcards

1
Q

What is economics?

A

The study of how people make decisions and how they deal with scarcity. Insights and limitations of Economics: Economics seeks to explain why entities make the decisions that they do. Many basic models in economics assume that every individual’s goal is to maximize his or her utility (happiness). To do that, one has to spend each dollar of their budget on the good that offers the highest marginal utility for that dollar. People spend their money in whatever way they think will make them most happy, which usually means buying a variety of goods and services due to the fact that most goods produce decreasing marginal utility.

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2
Q

What is macroeconomics?

A

The performance, structure, behavior, and decision-making of an economy as a whole. For example, using interest rates, taxes and government spending to regulate an economy’s growth and stability. It focuses primarily on decisions made by governments and trends in economic sectors in aggregate (housing, manufacturing, etc.) and the impacts of those decisions and trends on the overall national or global economy.

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3
Q

What is microeconomics?

A

The behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. It focuses on the decisions made by individual people, families, and businesses. It includes the examination of “markets,” which are places, either physical or online, where goods are exchanged between buyers and sellers. Market study includes the questions of “How much of a given good will consumers purchase? At what price(s)? How are those quantities and processes affected by other factors?

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4
Q

What is utility?

A

A person’s overall happiness or satisfaction. Economics assumes that each person’s goals when allocating his or her resources is to make decisions to maximize his or her utility (achieve maximum happiness). Utility includes the happiness, sense of fulfillment, or anticipated spiritual rewards that come from charitable acts.

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5
Q

What is marginal utility?

A

It refers to how much additional utility is derived from consumption of one additional unit of a particular good (the most additional happiness per dollar). To maximize utility, you must spend each dollar of your budget on the good that offers you the highest marginal utility for that dollar.

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6
Q

What is decreasing marginal utility?

A

When a good’s initial impact offers high utility, then the second offering does not make you as happy and is even lower as of the third. At some point, more of it will bring you negative utility, meaning that you would actually be happier as a result of not having said good. Most goods have a decreasing marginal utility, meaning that each unit consumed brings less additional happiness than the prior unit.

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7
Q

What is opportunity cost?

A

When making a choice, it is the value of the best alternative that you must forgo in order to make that choice. You must also consider how much utility you would get from spending your resources – those dollars and that time you’d spend on say a movie – in another way. The opportunity cost of going to a movie is the forgone utility from the next most enjoyable activity you could have done. Optimal decision making requires consideration of opportunity costs.

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8
Q

What are the factors of production?

A

The inputs used to create finished goods (actual products that we buy). These are the scarce resources that we, as a society, must choose how to allocate. These include: Land – including land, water, forests, fossil fuels, weather, etc. Labor – the human work necessary to produce and deliver goods. Capital – man made goods used to produce other goods – factories, machinery, highways, electrical grids, etc. Human Capital – the knowledge and skills that make workers productive.

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9
Q

How should a society allocate its factors of production?

A

To use all resources to their fullest capacity, or to use the fewest possible resources for any given level of output, which describes productive efficiency. The factors of production are also used to make the quantities and types of goods that society most highly values, which describes allocative efficiency.

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10
Q

What is the production possibilities frontier?

A

Conveys the various choices that an economic entity could make when choosing what to produce given the constraint imposed by its limited factors of production. The frontier line and what it means to have points within the shaded area and outside the area. If a point is on the line, it is productively efficient. It is below the line (frontier), it is not productively efficient. If it is above the frontier, it is impossible for a single producer to reach and they must specialize and trade. When companies specialize and trade, they are left with more products than they would have if they tried to produce all on their own. Without trade, the entity cannot obtain (or consume) more than the quantities that lie on its production possibilities frontier.

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11
Q

What is absolute advantage?

A

When it takes you fewer units of input to make a given product than it takes your neighbor to make the same product. However, an entity can specialize and gain from trade even if they do not have an absolute advantage in anything.

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12
Q

What is comparative advantage?

A

When your opportunity cost for producing that thing is lower than that of other potential producers. It makes more sense to specialize in something when there is comparative advantage.

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13
Q

What is demand?

A

Demand for a good is simply how much of that good consumers would buy at various prices. Demand is illustrated using a graph known as a demand curve.

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14
Q

What is market demand?

A

Market demand for a good is the aggregate (or sum) of every individual consumer’s demand for that good.

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15
Q

What is elasticity of demand?

A

Elasticity of demand: demand curves naturally trend downward sloping, indicating that the higher the price of the good, the less of it people will buy. The steepness of a demand curve illustrates how sensitive consumers are to changes in the price of the good. If a demand curve is relatively flat, then consumers are highly price sensitive. Goods of this nature are said to have very “elastic demand.” If a good has a horizontal demand curve, its demand is said to be “perfectly elastic.” Elasticity is the percentage change in quantity demanded, divided by the percentage change in price. When price is $0, quantity demanded is basically infinite. Some goods have very steep demand curves, indicating that consumers are not very sensitive to changes in the price of goods. Meaning that when the price goes up or down significantly, they only slightly decrease or increase the quantity they purchase. Goods of this nature are said to have “inelastic demand.” If a good’s demand curve is vertical, its demand is said to be “perfectly inelastic.” Multiple factors that affect the elasticity of demand for a good: Availability of substitutes Whether the good is a necessity or a luxury Whether the good is a small or large part of buyers overall budget Time When there are many acceptable substitutes for a good, demand for that good tends to be highly elastic. In economics, goods are often classified as either luxury goods or necessities. All else being equal, a luxury good (jewelry) would have a higher elasticity of demand than a necessity (life-saving drug). The more of one’s budget a good requires, the more sensitive one would be to changes in its price, and the more elastic demand there would be. The elastic demand of a good is higher over a long period of time than over a short period of time.

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16
Q

What happens when there is a change in quantity demanded?

A

When the price of a good changes, the resulting change in how much of the good people want to buy.

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17
Q

What happens when there is a change in demand?

A

The shift of the demand curve, caused by changes in factors other than the good’s price. A decrease in demand is a shift of the demand curve to the left, meaning that at any given price, consumers would demand less of the good than they demanded at the price previously. An increase in demand is a shift of the demand curve to the right, meaning that at any given price, consumers would demand more of the good than they would have demanded at that price in the past.

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18
Q

What can cause a shift in demand?

A

Changes in consumer preferences: when a new product comes into style, when a new product makes an old one obsolete, when a certain food is now good for you, all show that demand will increase for that product. Changes in consumer income: when consumer income levels increase, demand for goods increase. Goods of this nature are said to be “normal goods.” If the demand for a good decreases when income increases that good is said to be an “inferior good.” Changes in the prices of other goods: Ex: Pepsi and Coke are substitute goods, so when the price for one decreases, demand for the substitute good decreases, and when the price for one increases, demand for the substitute good increases. When PS goes up, then DS goes up; and when PS goes down then DS goes down. However, complementary goods are the opposite; when the price for one increases, demand for the other would decrease. When Pc goes up, then Dc goes down; and when Pc goes down then Dc goes up. Changes in consumer expectations: if consumers expect the price of a good to go up in the near future, they stock up on it, which increases demand now. However, if a consumer expects the price to go down in the near future, then they will delay their purchases and demand decreases. Changes in the number of consumers in the market: when the number of buyers in the market changes. Ex: If enrollment goes up dramatically at a university, demand for rental housing in the nearby area will increase.

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19
Q

What is supply?

A

Supply of a good is how much of that good producers would produce at various prices. Like demand, supply is often illustrated with a graph known as a supply curve. In addition to showing how much suppliers would produce at a given price, supply curves show how much producers must be paid (per unit) to produce a given quantity.

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20
Q

What is upward sloping supply?

A

When a business requires a higher price per unit in order to produce a higher level of outputs.

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21
Q

What is the marginal cost of production?

A

The additional cost that must be incurred in order to produce one more unit of a good. The supply curves for most goods are upward sloping because most industries face “increasing marginal costs of production.”

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22
Q

What is the elasticity of supply?

A

Elasticity of supply refers to how sensitive producers are to changes in price.

If a slight increase in price draws many new producers into the market, then supply for that good is said to be elastic. If a good has a horizontal supply curve, it is said to be perfectly elastic.

If the change in price only results in a very slight change in the quantity that producers are willing to supply, the good is said to have inelastic supply. If a good has a vertical supply curve, then it is said to be perfectly inelastic.

The elasticity of supply for a good is determined by how easy it is for producers to change their level of output in response to changes in price. Elasticity of supply tends to be greater in the long run than in the short run because producers have an easier time adjusting output levels when given more time to do so.

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23
Q

What are the difference between changes in supply vs changes in quantity supplied?

A

When the price of a good changes, the resulting change in how much of it producers want to produce is said to be a change in quantity supplied. This moves along the good’s supply curve. Changes in supply is a shift of the supply curve, caused by changes in factors other than the good’s price. A shift to the right indicates an increase in supply. However, a shift to the left indicates a decrease in supply. Decrease in cost of production results in an increase in supply of that good. An increase in the cost of production results in a decrease of supply. The supply of a good can also be affected by the change in opportunity cost. If the profit margin for producing a good increases, then the supply of that good would fall. The opportunity cost of producing a good increases when the profitability of producing that good increases. A change in the supply can be a result of a change in the number of suppliers, and the supply curve would shift to the right. Another way to say it is if the minimum price necessary to get producers to supply a given amount of a good would be lower than the price that would have been necessary before the influx of new suppliers. P↑S↓ and P↓S↑ thus OC↑Pr↑ then S↓ and Suppliers↑Pr↓

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24
Q

What is the equilibrium price?

A

The quantity of the good that producers are willing to supply is equal to the quantity of the good that consumers are willing to buy.

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25
Q

What is the equilibrium point?

A

The point at which quantity supplied and quantity demanded are equal. On the graph it is the center of the X shape.

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26
Q

What is market equilibrium?

A

When everybody who wants to buy the good at its current price is able to find somebody to sell it to them, and everybody who wants to supply the good at its current price is able to find somebody to buy their product. This is also referred to as the market clearing outcome.

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27
Q

What is a free market?

A

A market where buyers and sellers are permitted to act without constraint and their actions drive the price and quantity of a good toward market equilibrium.

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28
Q

What are the effects in changes in supply and demand?

A

When the demand curve increases it shifts to the right and the price of the good increases, as does the equilibrium point. Conversely, when demand decreases, the demand curve shifts to the left and there is a decrease in the equilibrium price of the good and in the equilibrium quantity. When the supply for a good increases, there is an increase in equilibrium quantity but there is a decrease in equilibrium price. Conversely, when the supply for a good decreases there is a decrease in the equilibrium quantity and an increase in equilibrium price. S1↑QE↑PrE↑and S1↓QE↓PrE↑ D1↑QE↑PrE↑and D1↓QE↓PrE↓ Surplus in inventory – price drops Shortage in inventory – price increases

29
Q

What is one way a market can fail to reach free market equilibrium?

A

Government intervention

30
Q

What is a price floor?

A

When the government imposes a minimum price on a good. If the floor is above the equilibrium price, there would be a surplus of the good, but market forces would not be able to move the price and quantity toward equilibrium. A surplus is not desirable because it wastes resources, as more produced than gets purchased. An example is minimum wage is a price floor for labor.

31
Q

What is a price ceiling?

A

When the government imposes a maximum price on a good. If the price ceiling is below the equilibrium price, then there will be a shortage of the good. A shortage is not desirable because people cannot obtain the goods they want to purchase. An example is a rent control program, which is a price ceiling on rent.

32
Q

What moves the transaction price and quantity supplied and demanded away from the free-market equilibrium?

A

Taxes and subsidies

33
Q

What is a tax?

A

In the absence of a tax on a good, the price the consumer pays is equal to the revenue the seller receives. However, when a sales-tax is imposed, the total price the consumer pays is greater than the revenue the seller receives. The revenue received by the supplier is equal to the total price paid by the consumer minus the applicable tax. To find a post-tax equilibrium we must find the quantity at which consumers’ willingness to pay is higher than the minimum amount suppliers would be willing to accept by an amount equal to the tax. Relative to free-market (no tax) equilibrium, the net effect of a tax is to raise the purchase price from PE to PD and reduce seller’s revenue from PE to PS. The difference between PD and PS is the value of the tax. A tax reduces the quantity bought/sold from QEto QT. Tax=Pr↑R↓Q↓ and tax=PD-PS The net effect of a tax, regardless of whom it is imposed upon, is a lower quantity transacted, a higher price paid by the buyer, and a lower amount of revenue received.

34
Q

What is a subsidy?

A

A per unit subsidy is when the government supplements seller revenue and has the opposite effect of a tax (or a tax in reverse). A subsidy raises the quantity transacted, reduces the price paid by the consumer, and increases the revenue received by the supplier. It is the difference between the supplier’s revenue and the purchase price. Sub=Q↑Pr↓R↑ and Sub=PS-PD The net effect of a subsidy is the same whether it is given to a buyer or a seller. What determines how much of a tax the buyer or seller pays (relative to the equilibrium) or how much of a subsidy each receives (relative to the equilibrium) are the supply and demand elasticities. When the demand elasticity is low and the supply elasticity is high, the buyer pays the vast majority of the tax and the seller pays very little. It’s the entity with the lower elasticity that pays more of a tax, or benefits more from a subsidy. Subsidies reduce prices and raise revenue, incentivizing transactions that buyers wouldn’t otherwise value at the price sellers would have otherwise required at the non-subsidy equilibrium.

35
Q

What are market distortions?

A

Tax-induced or subsidy-induced deviations from equilibrium.

36
Q

What is a negative externality?

A

Costs like pollution are examples because they are borne by parties external to the buy/sell transaction rather than by the producer or consumer of the good in question.

37
Q

What is a positive externality?

A

Goods that are valued beyond that enjoyed by the people receiving it. An example is education; subsidizing education reduces its cost to students and their families, making it more available than it might be at equilibrium.

38
Q

What is the marginal cost of production?

A

It is the additional cost a firm must incur to produce one more unit of output. A firm can face decreasing, constant, or increasing marginal costs of production, depending on its level of output. The expense of acquiring additional inputs, and the extent to which they can be used productively.

39
Q

What is increasing marginal returns, or increasing returns to scale?

A

When marginal output increases as more units of input are used, it is known as “increasing marginal returns” or “increasing returns to scale.”

40
Q

What is a constant return to scale?

A

Leveling off of marginal output.

41
Q

What is a diminishing marginal return from labor, or a decreasing return to scale?

A

When each additional unit of input (labor) brings less output (good) than the previous unit. Example: when a company hires labor, by the third person hired the company faces diminishing returns from labor and also increasing marginal costs of production.

42
Q

What is a fixed cost?

A

Costs that do not vary as a function of output levels.

43
Q

What is a variable cost?

A

They vary as a function of output. Variable costs typically do not always grow at the same rate for all levels of output. Total costs are equal to fixed costs plus variable costs. TC = FC+VC

44
Q

What is the difference between the short-run and the long-run?

A

Short run vs. Long run: given enough time, fixed costs can become variable costs. Ex: rent would be a variable cost over periods longer than one year (the period of a contract). Short run: is the length of time over which a firm’s fixed costs are just that – fixed. Long run: is any length of time longer than the short run. In the short run, some costs are variable, while others are fixed. In the long run, all costs are variable.

45
Q

What is a sunk cost?

A

A cost that has been incurred and cannot be recovered, regardless of decisions you make. Sunk costs can (and should) be ignored for decision-making purposes. Ex: an application cost to rent a facility is a sunk cost.

46
Q

What are accounting costs?

A

They are all the financial costs it incurs to produce output. These include things like rent, labor, ingredients, utility bills, insurance, and any licensing fees the business must pay.

47
Q

What are accounting profits?

A

(or loss) is equal to the firm’s revenue minus the firm’s accounting costs.

48
Q

What is an economic cost?

A

It includes the firm’s accounting costs and the economic costs.

49
Q

What is an economic profit?

A

(or loss) is equal to the firm’s revenue minus the firm’s economic costs.

50
Q

What is an average total cost?

A

It is the total cost divided by the number of units produced. It is an important concept because a firm cannot earn an economic profit by selling a good unless its unit price is above average total cost. When plotted on a graph, ATC is u-shaped in the presence of increasing marginal costs of production. ATC is high at low levels of output because the entirety of fixed costs is spread (averaged) over very few units. Thus, ATC falls as output increases because MC < ATC. As marginal costs increase, they grow to exceed average total cost, meaning that each additional unit of output brings the average up. MC intersects ATC at its minimum.

51
Q

What does it mean to be perfectly competitive?

A

A market is said to be perfectly competitive if it meets several requirements including: firms in the market may produce identical products and each only represents a very small portion of the total market. there are no barriers to entry, meaning the firms are free to enter and leave as they please. buyers and sellers each have perfect information, meaning each knows exactly the utility they will derive from purchasing the good and each seller knows the most efficient way to produce the good. There are no externalities, meaning the benefit of the good in question goes entirely to the buyer of the good, and the costs of production are borne entirely by the producers. Each firm in the market is chiefly concerned with maximizing profit. No market is perfectly competitive. However, in a perfect market, firms are “price takers.”

52
Q

What is marginal revenue?

A

It refers to how much additional revenue a firm would earn from one additional unit of output. Any time the marginal revenue for the next unit of output exceeds the marginal cost of production, a profit maximizing firm will make that unit of output. Thus, the marginal revenue curve is a flat line meaning that no matter how much a producer is producing, any additional units will bring in an amount of revenue equal to the market price for that unit.

53
Q

What is the marginal cost curve?

A

It is upward sloping because the producer faces increasing marginal costs of production. the producer will choose to produce at quantity Qe because that is the profit-maximizing quantity. If he produces at a quantity less than Qe, then he could produce more units and increase his profit because marginal revenue for those units would be greater than the marginal cost of production for those units. Even though a producer produces at quantity Qe, it may not be the case that his profit is actually positive. He could be losing money, but the least amount possible because he has maximized profit. At any point in time, a producer’s total revenue (TR) is equal to the market price per unit of product (P), multiplied by the quantity of units he produces (Q). TR=PxQ. At any given level of production, the total costs (TC) are equal to the average total cost of production (ATC) at that point, multiplied by the quantity produced (Q). TC=ATCxQ meaning that ATC=TC/Q. Thus the profit (or loss if negative) is calculated as: Profit = (P x Qe)-(ATC x Qe) or Profit = (P-ATC) x Qe. If the market price (P) is greater than the producer’s ATC at Qe, the producer will earn a positive profit. However, if the ATC at Qe exceeds market price, then the producer will incur a negative profit (or a loss). When P is flat, like in the figure above, then ATC = P at Qe. This is always the case in the long run in a perfectly competitive market. When new firms enter the market, supply increases, causing the price of the good to fall resulting in smaller profits for firms already in the market. This will continue until the price has fallen to a level at which firms are earning exactly zero profit, leaving no incentive for additional firms to enter the market. Firms in perfect competition earn exactly zero profit when the market price for the good it sells is equal to the firm’s average total cost for producing that good. Profit maximizing firms choose to produce at the point at which marginal revenue, which is defined as the market price, is equal to marginal cost of production (P = MC). In the long run, in a perfectly competitive market, each firm produces at the point at which marginal cost, average cost, and price are all equal. Firms earning zero profit in a perfectly competitive market is good for society because it means that consumers are paying the lowest prices necessary to get firms to produce what they are producing. (While the firms will not have economic profits, they still have accounting profits). Societal benefits of perfect competition is that, in the long run, firms are forced to produce at the lowest cost possible. In the short run, a firm may continue to operate even if it is incurring a loss. The explanation lies in the differences between fixed and variable costs.

54
Q

What is consumer surplus?

A

It refers to the value that consumers derive from purchasing a good. The market is in equilibrium at Pe and Qe. The demand curve indicates consumers’ willingness to pay. The amount that consumers actually are paying is Pe, the equilibrium market price for the product.

55
Q

What is producer surpus?

A

It refers to the value that producers derive from transactions. The surplus from each transaction is represented by the distance between the supply curve (denoting the lowest price supplies would be willing to accept) and the market price.

56
Q

What is total surplus?

A

It refers to the sum of consumer surplus and producer surplus and it is maximized in perfect competition because free-market equilibrium is reached. If quantity is less than the free-market equilibrium quantity were transacted, then total surplus would be less because there would be beneficial transactions that are failing to occur. If a quantity greater than a free-market equilibrium were transacted then total surplus would be less because transactions that cost more to producers than consumers would be willing to pay would occur. In an otherwise perfectly competitive market, taxes, subsidies, price ceilings below the free-market equilibrium price, and price floors above the free-market equilibrium price all result in reduced total surplus. They can sometimes increase total surplus when the market is not perfectly competitive, if government intervention can bring the market closer to that ideal.

57
Q

What is a monopoly?

A

When there is only one supplier in a market, that supplier is known as a monopoly. There are barriers to entry that prevent new firms from entering the market. They have no competition and can make different decisions than firms in a perfectly competitive market. Monopoly markets have different outcomes than competitive markets. Because a monopoly has no competition, it is not a price taker. A monopoly can raise the price of the good it sells without immediately losing all of its sales.

58
Q

What is market power?

A

When a firm has the ability to profitably raise the price of its product above the price that would occur in a perfectly competitive market.

59
Q

What is the marginal revenue for a monopoly?

A

If a monopoly charges consumers the same price for its goods, then the monopoly faces a downward sloping marginal revenue curve, meaning that each additional unit the firm sells brings in less revenue than the unit before. The reason for this declining marginal revenue is that the firm must reduce the price it charges for its product if it wants to sell more units. The new lower price would apply to all units sold, including those buyers who would have been willing to pay a higher price. Maximizing profit by producing at MC = MR: monopolies choose to produce each unit which marginal revenue exceeds marginal cost. They produce up to the point which marginal revenue is equal to marginal cost because this is the point at which the firm’s profit is maximized. Profits and losses for monopolies: whether a monopoly earns profit or loss depends on how the firm’s average total cost of production (ATC) at its profit-maximizing output compares to the price at that level of output. A monopoly can earn profit in the long run as well as the short run. In the case of a monopoly, barriers to entry (like a patent owned by one firm) prevent new firms from entering the market, thus, the reason it is a monopoly. Qc is what the firm’s profit-maximizing quantity of output would be if it were operating in a perfectly competitive marketplace, which is why MR is horizontal at PC, and Qm < Qc.

60
Q

What is a consequence of profit maximizing?

A

A consequence of a monopoly’s profit-maximizing decision to restrict output is a reduction in total surplus relative to that of a perfectly competitive market. The amount by which surplus is reduced is known as the deadweight loss, and is the additional surplus that would have occurred if the market were perfectly competitive.

61
Q

What are antitrust laws?

A

Because monopolies generally have a detrimental economic effect (reduction in total surplus), governments sometimes choose to end a monopoly by forcing the firm to break up into smaller firms. The laws that allow a government to break up (or otherwise regulate) a monopoly are known as antitrust laws. Government intervention: Antitrust laws typically prohibit firms from explicitly colluding for the sake of reducing competition. This is a version of game theory - which is the analysis of strategies in competitive environments. When firms in an oligopoly appear to be colluding, governments will sometimes break up or otherwise regulate the largest firm(s).

62
Q

What is a natural monopoly?

A

When one producer can supply the good in question at a lower average cost than multiple producers. Governments typically regulate natural monopolies so that the output and price are closer to competitive levels. The regulations might include subsidizing production costs, regulating the price of the good in question, or simply imposing a requirement that the monopoly produce at least a certain amount of output. In some cases, the government chooses to create a monopoly (ex: patents).

63
Q

What is an oligopoly?

A

It is an industry dominated by a few firms (as few as two), with barriers to entry that make it difficult for new firms to enter the industry. They are not price takers because there are only a few sellers and each of their actions do have an impact on the market price. Firms in an oligopoly can influence the price of their product by changing output levels, thus they have a downward sloping marginal revenue curve, like a monopoly.

64
Q

What is collusion?

A

Collusion: the firms in an oligopoly will recognize that by competing as hard as possible, they drive the market price (and their profits) downward. Instead of competing, the firms choose to collude (cooperate) by agreeing to cut back on production to keep the market price (and their profits) up. This type of behavior is known as acting as a cartel, where the behavior is a profit-maximizing strategy for the industry. Because oligopolies are monopolies in terms of outcome, cartel behavior is bad for society in that it results in a deadweight loss. OPEC is a modern cartel. Cheating the cartel: the problem with collusion is that each firm has an incentive to cheat by producing more than the agreed upon amount. In some cases, cartels break down because every firm cheats, with the end result being the competitive outcome.

65
Q

What is product differentiation?

A

Monopolistically Competitive market: is one in which there are many sellers competing not only on price but also on the basis of small differences in their products, known as product differentiation. Their products are similar enough to be in competition with one another, but they are not perfect substitutes. Each seller has some degree of market power (though less market power than firms in less competitive circumstances like monopolies).

66
Q

What is the marginal rate of transformation?

A

The amount of one good a country must forego to produce each additional unit of another good. It is also called the opportunity cost.

67
Q

When do firms maximize their profits?

A

Making decisions at the margin: firms in monopolistic competition choose to produce at the point where marginal revenue equals marginal cost because that is the point at which they maximize their profit (or minimize their loss).

Firms in monopolistic competition face downward sloping marginal revenue curves because their decision to increase or decrease output will have an impact on the market price of their product. Monopolistically competitive markets have no (or low) barriers to entry. Firms should have no profits or losses in the long run. This is the result of new firms entering the market in the presence of short run profits, thereby driving prices downward (until profits are zero), and the result of firms leaving the market is the presence of short run losses, thereby driving prices upward (until losses are zero).

68
Q

From a societal perspective, where do monopolistic firms produce?

A

From a societal perspective, one negative outcome of monopolistic competition is that, like a monopoly, firms in monopolistic competition do not produce at the lowest-cost level of output. As a result of their downward sloping marginal revenue curves (and their resulting incentive to restrict production to maximize profits), they produce at a lower level of output than the level at which average total cost is minimized.

ATC is not at its lowest point at the profit-maximizing level of output (Q).

Loss of surplus with monopolistic competition: Monopolistic competition also results in a deadweight loss to society (relative to perfect competition) because of the higher market price and lower quantity transacted that result from firms’ incentive to restrict output to increase profits. Monopolistic competition does have a positive outcome in the sense that consumers have a variety of differentiated products from which to choose.