basic concepts Flashcards
1
Q
what is primary data?
A
information that a researcher collects themselves e.g. conducting interviews/ questionnaires / observations
2
Q
what is quantitative data?
A
numerical data, useful for statistical analysis and usually presented in graphs/ tables
3
Q
what is secondary data?
A
data which already exists e.g. using historical documents/ official statistics/ newspapers
4
Q
what is qualitative data?
A
non-numerical data, usually in the form of written text, but also pictures, videos, music, films
5
Q
what primary data contains quantitative data?
A
- social surveys/ questionnaires
- experiments
- structured interviews
6
Q
what primary data contains qualitative data?
A
- interviews
- observations
7
Q
what secondary data contains quantitative data?
A
official/ government statistics
8
Q
what secondary data contains qualitative data?
A
personal and historical documents
