Basic Flashcards
What is an engaged session?
any session that last longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screen views.
when does a session ends
by default after 30 mins of inactivity
In analytics a session starts when…?
a user either opens an app in your foreground or views a page or screen and no session is currently active
In GA4 what is a session?
a group of interactions with your website or app that take place within a given amount to time. `
when a session starts google automatically …?
collects a session_start event and generates a session id ga_session_id and a session number ga_session_number
the session id is …?
a timestamp of when the session began
to analyze different sessions outside of GA consider…?
joining the session id with the user id or user_psudo_id to generate a unique identifer.
session number indentifies…?
the number of sessions that a user has started up to the current session.
How is the number of sessions calculated?
Analytics calculates the number of sessions that occur on your site or app by estimating the number of unique session ids.
Session and user metric are calculated through…?
an estimation. Why?
A data filter lets you …?
include or exclude incoming event data from being processed in google analytics
Once you apply the data filter to your google analytic date the effect is …?
permanent. Why?
if you want to hid the data but not permanently remove it you should use…?
Report filters. Elaborate?
what is an audience in GA4 ?
a set of users that share one or more characteristics or behavioral patterns that you define.
Audiences can be used in …?
segments, for remarking, and as dimensions in reports.
What is a cohort in GA4?
a group of app or website users that share a common characteristic identified by an analytics dimension.
In GA4 what does cardinality refer to?
Cardinality refers to the number of unique values assigned to a dimension.
What are high cardinality dimensions in ga4?
dimensions that have more than 500 unique values in one day.
What can happen if a dimension has a high cardinality?
High cardinality increase the row in a report, making it more likely that a report hits its row limit, causing any data past the limit to be condensed into the other row
GA4 does not have a cardinality limit on …?
an individual dimension.
what are some examples of an event in ga4?
loads a page, clicks a link, or completes a purchase.
What does an event allow you to do?
an event allows you to measure a specific interaction or occurrence on your website or app.
What types of events are collect automatically?
- Automatically collected events
- Enhanced measurement events
What types of events need to be implemented to be collected?
- Recommended events
- Costum events
