Bartlett And Ghoshal Flashcards

1
Q

What does it measure

A

Pressure for costs and pressure for local responsiveness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Four types of businesses

A

Global / transnational
International / multi domestic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly