Barriers To Entry Flashcards
Barriers to entry
This is the factors that could prevent a firm from entering and competing in a market
Barriers to entry : larger set up costs
Larger set up costs can include capitL such as machinery and premis
Barriers to entry: marketing
The marketing budget is needed to break coustomers loyalties
barriers to entry: economies of scale
Due to being a new coustomers then there could be a inability to gain economies of scale
Barriers to entry: price wars
Due to being a new costumer price wars can start a price war
Barriers of entry: legal restrictions
Legal restrictions such as patents
Patents: legal restrictions on products/ ideas. They last for 7 years to stop people coping