barbie case study Flashcards
When year was Barbie released?
2023
Who was the director of Barbie?
Greta Gerwig
What was the production budget for Barbie?
145 million dollars
What were the box office stats for barbie worldwide?
1.38 billion dollars
Which two companies owned Barbie?
Mattel and Warner Bros
Which year was Barbie released?
2023
Who was the director of Barbie?
Greta Gerwig
What was the production budget for Barbie?
145 million dollars
What were the box office stats for Barbie?
1.38 billion dollars
Which companies owned Barbie?
Mattel and Warner bros
Which companies were involved with the production of Barbie?
Heyday films, LuckyChap Entertainment, NB/GG pictures, Mattel films.
Which company distributed Barbie worldwide?
Warner bros
Technical convergence
Social Media where you could use your devices to see promotions, trailers and magazines. You can watch the full movie on Google Play, Apple TV.
What are some things the production team for Barbie did to market the movie?
MERCH, PARTNERSHIPS WITH BIG COMPANIES (Balmin, Xbox, Airbnb, etc.), SNEAK PEAKS OF THE MOVIE TO GAIN CURIOUSITY TO ALLOW THEM TO SPREAD THE WORD (putting out a single image of barbie in her corvette in Barbie land..), APPS AND GAMES FOR KIDS and alot more on the “excellent revision tool doc”
Examples of Synergy with Barbie
Doll and merchandise synergy (dolls released that were linked to the barbie movie), Collaborations and licensing (barbie collabs with alot of brands and franchises this allows barbie to tap into most markets and demographics gaining popularity), Online and offline engagement (strong online presence with social media and barbie dolls for offline engagement), Retail and marketing collaborations (partnering with retailers to create exclusive lines+experience with in-store promotions and displays and campaigns for barbie brand), Cross-generational appeal (appeals to mulitple generations through nostalgia and capturing intrests of the new generation making it timeless)
How was barbie Exhibited?
It was exhibited worldwide through theatre’s and the world premeire was in Los Angles
Audience appeal
Typical target is young girls but could appeal to older generation through nostalgia and appretiation for the message within the movie
Uses and Grats (consumption)
consumption could be for various reasons like entertainment, escapism, identification with charecters, and moral lessons
Uses and Grats (theme)
the movie includes themes of friendship, empowerment, and self-discovery, providing gratification to audiences seeking positive and uplifting content.
How would different types of audiences view this movie?
Active viewers may analyze the storyline, characters, and themes critically, while passive viewers may enjoy the visual spectacle and emotional journey without deep analysis
