barbie case study

Question 1

When year was Barbie released?

Answer 1

2023

Question 2

Who was the director of Barbie?

Answer 2

Greta Gerwig

Question 3

What was the production budget for Barbie?

Answer 3

145 million dollars

Question 4

What were the box office stats for barbie worldwide?

Answer 4

1.38 billion dollars

Question 5

Which two companies owned Barbie?

Answer 5

Mattel and Warner Bros

Question 7

Which year was Barbie released?

Answer 7

2023

Question 8

Who was the director of Barbie?

Answer 8

Greta Gerwig

Question 9

What was the production budget for Barbie?

Answer 9

145 million dollars

Question 10

What were the box office stats for Barbie?

Answer 10

1.38 billion dollars

Question 11

Which companies owned Barbie?

Answer 11

Mattel and Warner bros

Question 12

Which companies were involved with the production of Barbie?

Answer 12

Heyday films, LuckyChap Entertainment, NB/GG pictures, Mattel films.

Question 13

Which company distributed Barbie worldwide?

Answer 13

Warner bros

Question 14

Technical convergence

Answer 14

Social Media where you could use your devices to see promotions, trailers and magazines. You can watch the full movie on Google Play, Apple TV.

Question 14

What are some things the production team for Barbie did to market the movie?

Answer 14

MERCH, PARTNERSHIPS WITH BIG COMPANIES (Balmin, Xbox, Airbnb, etc.), SNEAK PEAKS OF THE MOVIE TO GAIN CURIOUSITY TO ALLOW THEM TO SPREAD THE WORD (putting out a single image of barbie in her corvette in Barbie land..), APPS AND GAMES FOR KIDS and alot more on the “excellent revision tool doc”

Question 15

Examples of Synergy with Barbie

Answer 15

Doll and merchandise synergy (dolls released that were linked to the barbie movie), Collaborations and licensing (barbie collabs with alot of brands and franchises this allows barbie to tap into most markets and demographics gaining popularity), Online and offline engagement (strong online presence with social media and barbie dolls for offline engagement), Retail and marketing collaborations (partnering with retailers to create exclusive lines+experience with in-store promotions and displays and campaigns for barbie brand), Cross-generational appeal (appeals to mulitple generations through nostalgia and capturing intrests of the new generation making it timeless)

Question 16

How was barbie Exhibited?

Answer 16

It was exhibited worldwide through theatre’s and the world premeire was in Los Angles

Question 17

Audience appeal

Answer 17

Typical target is young girls but could appeal to older generation through nostalgia and appretiation for the message within the movie

Question 18

Uses and Grats (consumption)

Answer 18

consumption could be for various reasons like entertainment, escapism, identification with charecters, and moral lessons

Question 19

Uses and Grats (theme)

Answer 19

the movie includes themes of friendship, empowerment, and self-discovery, providing gratification to audiences seeking positive and uplifting content.

Question 20

How would different types of audiences view this movie?

Answer 20

Active viewers may analyze the storyline, characters, and themes critically, while passive viewers may enjoy the visual spectacle and emotional journey without deep analysis