Bandura 1963

Question 1

What was the IV

Answer 1

There were two sets of IVs

1. Whether the aggressive role model was real, filmed or a cartoon character
2. Whether the role model was the same sex or opposite sex to the child

There was also a control condition where the children did not see a role model at all

Question 2

What was the DV

Answer 2

Bandura’s observers recorded the number of verbal, physical and ‘gun-play’ aggressive actions the children carried out; also counting the number of acts of non imitative aggression

Question 3

What was the sample

Answer 3

96 children 48 girls and 48 boys all aged 3-5, recruited from the Stanford University Nursery School, it was an opportunity sample

Question 4

What was the aim

Answer 4

To find out whether children would become more aggressive if exposed to an aggressive role model in film, or in a less realistic cartoon compared to watching a live model

Question 5

What did the results show

Answer 5

. The control group exhibited about half as much aggression as the other groups
. No Significant difference was shown between using a live model and filmed/cartoon models

Question 6

What statistics were taken from the study

Answer 6

Total mean number of aggressive acts:

LM: 83
FM: 92
CM: 99
Control: 54

The cartoon produced more non-imitative aggression (100) but less imitative aggression (24) whereas the human models were the other way around

Qualitative and Quantitative data was gathered

Question 7

What conclusion was gathered

Answer 7

. Children will imitate filmed aggression in the same way as live aggression role models

. Children showed more aggression after watching aggressive films/cartoons, therefore it is no cathartic

. The cartoon aggression seemed to weaken social inhibitions generally, there was less imitative aggression and more non-imitative aggression in this condition