Bailey set Flashcards

1
Q

What are the FOUR main customer needs

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2
Q

Why is it crucial for businesses to meet these?

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3
Q

What are the FOUR elements of the marketing mix?

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4
Q

What are the THREE elements of the design mix?

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5
Q

What are the stages of the product lifecycle and what happens at each stage?

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6
Q

Explain THREE extension strategies used by businesses

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7
Q

What are TWO methods of promotion a business can use?

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8
Q

How is breakeven calculated?

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9
Q

What is the importance of breakeven to a business?

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10
Q

What is calculation per unit?

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11
Q

Explain THREE fixed costs.

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12
Q

Explain THREE variable costs

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13
Q

How is revenue calculated?

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14
Q

How is profit calculated?

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15
Q

How are the gross and net profit margins calculated?

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16
Q

How is ARR calculated and what is this used for?

17
Q

What are the TWO main branches of market research?

18
Q

What is the definition for market research?

19
Q

What is the definition of marketing?

20
Q

What is the purpose of a business plan for a business?

21
Q

What are THREE risks associated with setting up a business?

22
Q

What are THREE rewards associated with setting up a business?

23
Q

How can the disposable income of customers affect a business?

24
Q

Explain why new business ideas come about.

25
Q

Explain how new business ideas come about

26
Q

How can the use of technology help a business?

27
Q

What are THREE financial aims of business?

28
Q

What are THREE non financial aims of business?

29
Q

What is the definition for limited liability?

30
Q

What is the role of business enterprise/activity?

31
Q

What is the role of an entrepreneur?

32
Q

What is the difference between quantitative and qualitative research?

33
Q

What are the only TWO short-term sources of finance?

34
Q

How is the margin of safety calculated?

35
Q

Explain THREE reasons why cash is so important to a business.