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Global Governance 5: Apple > Background info > Flashcards

Background info Flashcards

1
Q

1

A

Headquarters based at Apple Park Cupertino, Northern California

Produces range of familiar high tech products and services iPhones, Ipads and tvs

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1
Q

1

A

Headquarters based at Apple Park Cupertino, Northern California

Produces range of familiar high tech products and services iPhones, Ipads and tvs

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2
Q

Background

A

Started in 1976 and in 1982 launched a new brand of desktop computer

In 2019: Apple was the world’s largest IT company by revenue, 3rd largest mobile phone manufacturer and valued at $234 billion

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3
Q

Employment

A

137,000 full time employees and 510 retail stores in 22 countries

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4
Q

Employment

A

137,000 full time employees and 510 retail stores in 22 countries

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5
Q

Reasons for success

A

stylish and well designed products

slick marketing and branding

innovative products that are regularly updated

meet market needs

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5
Q

Reasons for success

A

stylish and well designed products

slick marketing and branding

innovative products that are regularly updated

meet market needs

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Global Governance 5: Apple (6 decks)

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