background context Flashcards
1
Q
what is this girl can?
A
national campaign
2
Q
who developed this girl can?
A
sport England and in conjunction with a wide range of partnership organisations
3
Q
what is the purpose of the campaign?
A
to break down the primary barrier holding women back from participating in sport – the fear of judgement
4
Q
what does the campaign seeks to target?
A
seeks to target and celebrate ‘active women who are doing their thing, whatever that may be, no matter how well they do it, no matter how they look or even how red their face gets’
5
Q
who currently funds the campaign?
A
national lottery
6
Q
what is the campaign backed by a?
A
government body, sport England
7
Q
what is unique about this campaign?
A
there is no commercial aspect to it at all
