ba 3300 notes #5 Flashcards
1
Q
the tendency to stick with what you have
A
Status quo bias
2
Q
whereby people make judgments about the likelihood of an event based on how easily an example, instance, or case comes to mind
A
availability
heuristic
3
Q
example of availabilty heuristic
A
Homicides are more available than suicides, and so people tend to
believe, wrongly, that more people die from homicide
4
Q
any factor that significantly alters the behavior of Humans, even
though it would be ignored by Econs.
A
nudge