ba 3300 notes #5 Flashcards

1
Q

the tendency to stick with what you have

A

Status quo bias

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2
Q

whereby people make judgments about the likelihood of an event based on how easily an example, instance, or case comes to mind

A

availability
heuristic

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3
Q

example of availabilty heuristic

A

Homicides are more available than suicides, and so people tend to
believe, wrongly, that more people die from homicide

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4
Q

any factor that significantly alters the behavior of Humans, even
though it would be ignored by Econs.

A

nudge

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