B3 SEMIOTICS: MEDIA LANGUAGE Flashcards
1
Q
Denotation
A
the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
2
Q
Connotation
A
an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
3
Q
Contextualised
A
place or study in context.
4
Q
Semiotics
A
the study of signs and symbols and their use or interpretation
