B3

Question 1

Interrelationships

Answer 1

Organisations working together to benefit them both
Airports and airlines

Question 2

Interdependences

Answer 2

Organisations that rely on each other to enable them to provide a better product or service to their customers
Coach companies and Alton towers

Question 3

Horizontal integration

Answer 3

2 organisations on the same level of the chain of distribution merges together

Question 4

Vertical integration

Answer 4

Organisations at different points in the chain of distribution merge together
Tui owning travel agent, tour operator, airline

Question 5

Advantages of inter relationships and inter dependence

Answer 5

Joint promotions and shared advertising, increase in customers, increased revenue, shared expertise,

Question 6

Disadvantages or interrelationships and inter dependence

Answer 6

Confusion of identity, less personalised service for customers , bad press about partners , shared commission on sales