B Flashcards
Calculate and interpret and compare total, average, and marginal revenue
Calculate Total Revenue
“Price times quantity (P × Q), or the sum of individual units sold times
their respective prices; ∑(Pi × Qi)”
Interpret Total Revenue
Perfect Comp TR: TR is ‘constant’; TR increases by the price level
Calculate Average Revenue
“Total revenue divided by quantity; (TR ÷ Q)”
Interpret Average Revenue
The price that the firm receives in the markets for selling a given quantity
If firm sells at a COMPETITIVE price, then AR = PRICE
Calculate Marginal Revenue
“Change in total revenue divided by change in quantity; (ΔTR ÷ ΔQ)”
Interpret Marginal Revenue
The additional revenue from selling one more unit
Competitive market: MR = AR, where both are the same at market price
Compare Total, Average, and Marginal Revenue
Perfect Comp: TR = AR = MR = P unless market demand supply factors pivot TR toward Y (steeper) or x (flatter)
Imperfect Comp: TR is greatest when MR = 0
P = AR = Demand
Competitive Market
Price is constant to the firm regardless of the amount of output offered
Horizontal Demand Curve
Denotes perfect comp, indicates that price is fixed and the curve is horizontal at the price point where the market sets the price.