Ayo bz Flashcards

1
Q

What are the 5 stages of decision making?

A
  • Problem or need recognition
  • Information search
  • Evaluation of alternatives
  • Purchase
  • Post-Purchase Behaviour
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2
Q

What are the 4 different roles in purchase process?

A
  • Initiator
  • Influencer
  • Decider
  • User
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3
Q

What are the three different types of marketing?

A
  • Mass Marketing
  • Product variety marketing
  • Target marketing
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4
Q

What are the key ideas behind Micromarketing?

A

Marketing for defined marketing segments

- Geographic, Demographic, Psychographic and Behavioural segments

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5
Q

Unity of command is …

A

… the idea that an employee shouldn’t report to more than one manager.

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6
Q

Span of control is…

A

… the number of people reporting to one manager.

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7
Q

Centralised authority is …

A

… when important decisions are made by high level staff.

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8
Q

Decentralised authority is …

A

… when decisions are made by middle level and supervisory staff.

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9
Q

Vertical hierarchy is …

A

… the chain of command.

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10
Q

Horizontal specialisation …

A

… who does what, who specialises in what.

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11
Q

A divisional structure is…

A

… grouping by products, service and customers, as opposed to a functional structure. People with diverse occupational specialties come together.

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12
Q

Simple structure is…

A

… authority in a single person, with low specialisation and centralised authority.

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13
Q

A matrix structure is…

A

a combination of functional and divisional structure. Vertical and horizontal command.

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14
Q

A horizontal design is when…

A

teams or workgroups are created in order to break down internal boundaries.

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15
Q

A boundaryless organisation is …

A

… Fluid, highly adaptive. Collaboration between employees/suppliers/customers. Opposite of a bureacracy.

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16
Q

A bureacracy is…

A

… a hirearchical structure, very defined and set rules.

17
Q

A hollow structure is…

A

Central core of key functions but outsources non essential divisions

18
Q

A modular structure is…

A

is when the firm assembles chunks and modules provided by contractors

19
Q

A virtual organistion is …

A

geographically separated and collaborates on projects through the internet.

20
Q

Contingency design is …

A

when the organistation is moulded to the environment.

21
Q

Mechanistic organisations are…

A

very rigid, have centralised authority and the tasks and rules are very clearly set out.

22
Q

An organic organisation….

A

operates on an adhoc basis, with decentralised authority.

23
Q

What are the main external forces on organisations?

A
  • Demographics
  • Economic Environment
  • Natural Environment
  • Technological environment
  • Political environment
  • Cultural environment
24
Q

Operations Management is …

A

… the transformation of resources in to good and service. Quality and productivity are the the pillars of OM.

25
Q

Services and goods are separated by…

A
  • Nature and consumption of output
  • Uniformity of input
  • Uniformity of output
  • The labour required
  • Measurements of productivity
26
Q

What is the process for the design and life of a product?

A
  • Planning of the product, quantities etc
  • Designing of operations processes
  • Planning capacity
  • Planning facilities
  • Sustainability and marketing
27
Q

What are the three methods for transforming resources to goods?

A
  • Standardisation
  • Modular design
  • Customisation
28
Q

What is supply chain management?

A

Logistics around operations systems. Overarching and ties in with just about everything.

29
Q

What are the main inventory management systems?

A
  • Economic order quantity
  • Just-in-time
  • Materials requirements planning
30
Q

What are the five parts of an organisation (staffing wise)?

A
  • Operating core
  • Strategic apex
  • Middle line
  • Technostructure
  • Support Staff
31
Q

Dominance of…

  • Strategic apex =
  • Middle management=
  • Technostructure =
  • Operating core =
  • Support staff =
A
  • Simple structure, centralised authority
  • Divisional structure, autonomous workers
  • Machine bureacracy
  • Decentralised, pro bureacracy
  • Adhocracy
32
Q

What are the 3 layers of organisational culture?

A
  • Observable artefacts
  • Espoused values
  • Basic assumptions
33
Q

What are the 4 types of organisational cultures?

A
  • Clan
  • Adhocracy
  • Market Culture
  • Hierarchical culture
34
Q

Culture is transmitted through…

A
  • Devices
  • Stories
  • Rites and rituals
  • Heroes
35
Q

Benefits of culture are…

A
  • Promotes pride
  • Facilitates collective commitment
  • Promotes social system behaviour
  • Shapes employee behaviour
36
Q

The three perspectives to culture are…

A
  • Strength perspective
  • Fit perspective
  • Adaption perspective
37
Q

Primary dimensions of diversity are…

A

-Things which shape someone’s worldview, typically born with

Things such as Age, ethnicity, sexual orientation, race, physical ability, gender.

38
Q

The four types of conflict are…

A
  • Task conflict
  • Structural conflict
  • Communicational conflict
  • ## Relationship conflict
39
Q

With regards to conflict, the five options are…

A
  • Competing
  • Collaborating
  • Accommodating
  • Avoiding
  • Compromising