Ayo bz Flashcards
What are the 5 stages of decision making?
- Problem or need recognition
- Information search
- Evaluation of alternatives
- Purchase
- Post-Purchase Behaviour
What are the 4 different roles in purchase process?
- Initiator
- Influencer
- Decider
- User
What are the three different types of marketing?
- Mass Marketing
- Product variety marketing
- Target marketing
What are the key ideas behind Micromarketing?
Marketing for defined marketing segments
- Geographic, Demographic, Psychographic and Behavioural segments
Unity of command is …
… the idea that an employee shouldn’t report to more than one manager.
Span of control is…
… the number of people reporting to one manager.
Centralised authority is …
… when important decisions are made by high level staff.
Decentralised authority is …
… when decisions are made by middle level and supervisory staff.
Vertical hierarchy is …
… the chain of command.
Horizontal specialisation …
… who does what, who specialises in what.
A divisional structure is…
… grouping by products, service and customers, as opposed to a functional structure. People with diverse occupational specialties come together.
Simple structure is…
… authority in a single person, with low specialisation and centralised authority.
A matrix structure is…
a combination of functional and divisional structure. Vertical and horizontal command.
A horizontal design is when…
teams or workgroups are created in order to break down internal boundaries.
A boundaryless organisation is …
… Fluid, highly adaptive. Collaboration between employees/suppliers/customers. Opposite of a bureacracy.