audience, purpose, tone Flashcards
Charlie Brooker 1.1 audience
- Guardian readers
- middle-class left-leaning politics
- fans of Brooker
Charlie Brooker 1.1 purpose
micro-purpose: response to the satirical publication by Private Eye which claimed heβd asked to have the comments turned off under his online articles
- to satirise social media negativity, technology and misogyny
- provide social commentary, inform and entertain
Charlie Brooker 1.1 tone
- expressive
- argumentative/condemnatory
- sardonic
- conversational/informal
- self-depracating
- hyperbolic
- veracious
Ian Birrell 1.2 audience
- reader of the Independent/i
- educated liberal/left-leaning politics
Ian Birrell 1.2 purpose
- recognise recent legalisation of gay marriage
- understand necessity for equality
- educate readers on injustice that disabled people face
Ian Birrell 1.2 tone
- inclusivity
- frustration/anger at injustice
- formal
- editorial (no backup of data)
- emotive
- conflicted
Oscar Wilde 2.1 audience
- primary audience of his lover Lord Alfred Douglas
- secondary audience of educated fans of Wildeβs writing and history
Oscar Wilde 2.1 purpose
- reflect on his life with his lover, life before prison and his experience of Reading Gaol
- explore the meaning of identity and how he was ostracised because of his sexuality
- criticise Victorian societyβs repression of identity
Oscar Wilde 2.1 tone
- anger/bitterness/injustice
- philosophical
- euphemistic
- yearning
- authentic
Maya Angelou 2.2 audience
- global audience, American in particular
- aimed at a black and female audience as it embraces her own experience and culture especially during the civil rights movement
- fans of Angelou
Maya Angelou 2.2 purpose
- to emphasise the importance of that moment with her mother in her life
- to inform the reader of that part of her life against a backdrop of racial tension
- to engage and inspire her audience
Maya Angelou 2.2 tone
- anecdotal
- idiomatic, juxtaposes the formal lexis surrounding her mother to suggest distance
- sarcastic
- nostalgic
- feminist
Alan Bennett 3.1 audience
- established author so upper-class educated audience
- fans of his writing
- older due to historical cultural references
Alan Bennett 3.1 purpose
- reflect on his life
- entertain
- discuss the bereavement of his friend Richard Griffiths
Alan Bennett 3.1 tone
- anecdotal
- conversational
- humorous/sarcastic/witty
- engaging
Sapper B. Neyland 3.2 audience
- interested in or studying history of the military, war and the human aspect of war
Sapper B. Neyland 3.2 purpose
- educate and inform readers of the danger of war
- discuss the effects of war and trauma on young soldiers
Sapper B. Neyland 3.2 tone
- patriotic
- jovial/childish
- naive
- retrospective
George Scott 4.1 audience
- both amateur and professional cyclists
- members of RoadCyclingUK
- interested in cycling/adventure holidays abroad
George Scott 4.1 purpose
- evaluate his experience and inform readers about the bike ride
- entertain by explaining the ride in a hyperbolic manner
- engage and relate to readers
George Scott 4.1 tone
- informative
- colloquial/conversational
- authentic
- specialised
- positive
Past Masters 4.2 audience
- interested in conspiracy theories, history and pop-culture
Past Masters 4.2 purpose
- entertain
- inform
- Jo aims to persuade us of the existence of UFOs
- Bob aims to provide a sceptical perspective and disprove/challenge Jo
Past Masters 4.2 tone
- conversational/informal
- rhetorical
- enthusiastic vs sceptical
- pseudoscientific
Diana 5.1 audience
- royalists
- fans of Diana
- fans of Bashir
- primary domestic UK audience, secondary global audience
- the royal family
Diana 5.1 purpose
- allows Diana to present her narrative and defend herself
- evoke emotion and sympathy
- criticise the royal family
Diana 5.1 tone
- authentic
- formal
- maternal
- sympathetic vs. interrogative
- conversational
- innocent
- uncomfortable
Obama 5.2 audience
- primary American studio audience, secondary nationwide audience
- viewers of Lenoβs show
- left-wing democratic supporters
- educated in world politics
Obama 5.2 purpose
- for political and social gain, emphasises the human aspect of Obama
- engage and entertain, late night TV
- ease worries about embassies
- Leno aims to flatter Obama and emphasise his personality
Obama 5.2 tone
- confident
- conversational/colloquial
- professional/bureaucratic
- americanised
- self-deprecating/satirical
- authentic
- interrogative
David Seidler 6.1 audience
- the actors, director, producers and technicians
- cinema audience
- royal family history fans
- fans of Seidlerβs films
- fans of the actors e.g. Colin Firth
- people with speech impediments
David Seidler 6.1 purpose
- entertain
- engage interest in the character/story
- to fictionalise aspects of the royal family, create the climax of the film using tension
- inform and educate of George VIβs struggle to overcome personal struggles
- explore their power relationship
David Seidler 6.1 tone
- Lionel is assertive, dismissive, witty, informal, authoritative, knowledgeable
- Bertie is uncomfortable, frustrated, humiliated, in disbelief, combative
Andrew Viner 6.2 audience
- fans of radio dramas
- the performers, directors, technicians
- intimate layout for audience of one
- often middle-upper class
Andrew Viner 6.2 purpose
- to entertain
- create humour
- convey relationship issues, dishonesty and explore working life
Andrew Viner 6.2 tone
- comical
- informal/colloquial
- pathos
- positive vs. dismissive/litotic
Chris Rainier 7.1 audience
- interested in geography
- Nat Geo readers
- fans of Rainier
- educated
- American/Western
Chris Rainier 7.1 purpose
- convey and intensify the sense horror caused by the tsunami
- educate and inform of the aftermath
- engage readers
- focus on struggles of moving forward after natural disasters
Chris Rainier 7.1 tone
- apathetic
- detached
- patronising/dehumanising
- grateful
- factual/veracious
- educated/professional
Jessica Read 7.2 audience
- domestic UK
- readers of the Guardian, politically left-leaning
- interested in scuba diving/adventure holiday
Jessica Read 7.2 purpose
- share unique experience of surviving earthquake at itβs epicentre
- entertain and evoke emotion
- celebrate natural world
- present sense of risk
Jessica Read 7.2 tone
- personal
- expertise
- reflective
- conversational
- descriptive/evocative
- passionate/appreciative
Flemmich Webb 8.1 audience
- fans of boxing
- readers of the Independent
- interested in arts, sport and literature
- middle class, educated
- regular readers of Webb
Flemmich Webb 8.1 purpose
- critical appraisal
- inform and evaluate whether the book was good/bad
- persuade reader to read the novel
- capture themes in the novel
Flemmich Webb 8.1 tone
- intelligent/evaluative/expertise
- formal
- authentic/trustworthy
- positive
- emulative
- engaging
Martin Hoyle 8.2 audience
- educated, upper-class, wealthy
- readers of FT Weekend
- those already watching the show
- interested crime dramas and Scandi Noir
Martin Hoyle 8.2 purpose
- critical appraisal
- persuade readers to watch the programme
- inform readers of key themes, characters and what his view of it is
- entertain readers with his own descriptions
Martin Hoyle 8.2 tone
- balances formal and colloquial
- polysyllabic, expert/educated
- persuasive
- light-hearted/positive
- engaging/descriptive
- jovial/celebratory
- introspective
John F. Kennedy 9.1 audience
- primary audience of 1960s US citizens
- international audience
- Russia and countries involved in Cold War
John F. Kennedy 9.1 purpose
- inaugural address
- present himself as a leader in a Cold War context
- build rapport with US public and politicians/countries
John F. Kennedy 9.1 tone
- authoritative/emphatic
- powerful
- professional
- formal
- heightened
- sympathetic
Colonel Tim Collins 9.2 audience
- primary audience of soldiers
- secondary audience of politicians, historians and journalists
Colonel Tim Collins 9.2 purpose
- to motivate, unify and prepare for war
- show the world why the UK and US invaded Iraq
- to reassure and engage soldiers
- to threaten Saddam Hussein
Colonel Tim Collins 9.2 tone
- imperative
- emphatic
- serious
- formal
- reassuring
- euphemistic/metaphorical
D.H. Lawrence 10.1 audience
- the middle/upper-class who could travel
- those who canβt afford to travel abroad
- fans of D.H. Lawrence
- mature and educated or interested in other cultures
D.H. Lawrence 10.1 purpose
- inform
- entertain
- convey strong sense of place
- convey the expanse of the world and travel
D.H. Lawrence 10.1 tone
- passionate
- awe-struck
- conversational
- engaging
- rhetorical
- enthusiastic/optimistic
- spiritual
Paul Theroux 10.2 audience
- interested in travelling
- fans of Paul Theroux
- fans of literature/Samuel Beckett
- educated
- international or Western audience
Paul Theroux 10.2 purpose
- to inform on his experience of Paris
- convey the bleakness of the area
- entertain with humour and sarcasm
Paul Theroux 10.2 tone
- sardonic
- intelligent
- hyperbolic
- humorous
- engaging
- disillusioned
- realistic