audience charecteristics Flashcards
1
Q
age
A
- babies
- children
- teenagers
- middle-aged
- elderly
2
Q
gender
A
- female
- male
- non-specific
- non-binary
3
Q
cultural and religious backgrounds
A
cultural factors:
- language
- clothing
- cuisine
- customs
- traditions
- interests
religion:
- christianity
- buddhism
ethnicity:
- western
- eastern
- african
- latino
- hispanic
- Polynesian
- indigenous people
4
Q
socioeconomic status
A
- financial position
- social position
- employment state
- salary level
- educational background
5
Q
location
A
- urban/rural/suburban
- which country/language?
- global
6
Q
interests
A
- animal interest groups
- sporting associations
- music fans
- fashion - conscious consumer
- hobby groups
- art groups
- entertainment (movies, gaming, podcasts)
- food and dining
- environmental interest
- social justice
