audience and producers Flashcards
Merchandising
By mid-April, U.S. consumer demand for Frozen merchandise was so high that resale prices for higher-quality limited-edition Frozen dolls and costumes had skyrocketed past $1,000 on eBay,
However, these companies have serious interests in merchandising and consumer goods, as indicated by the $2.5 billion revenues reported by Disney’s Consumer Products division in 2004, and the 3,700 active licensees handled by Warner Bros. Consumer Products division.
as in the case of Lord of the Rings , when 10 percent of the budget for the trilogy was apparently raised by selling rights to video games, toys, and merchandise companies.
Evidently, the success of the merchandise is tied directly to the success of the film. Not visa versa
While the first Batman in 1989 grossed $250 million at the box-office and earned $50 million in licensing fees, subsequent films have generated even more products and produced even more revenues.
Stars
A handful of high-profile stars—including Jim Carrey, Tom Cruise, Tom Hanks, Brad Pitt, and Julia Roberts—have been paid salaries as high as $25 million per picture.
Tom Cruise, for example, reportedly earned more than $70 million—a 22% share of the total receipts—for the movie Mission Impossible,
Ken Loach’s 2009 film ‘Looking for Eric’ may have attracted a niche audience due to its football related narrative but it did feature footballing legend Eric Cantona. With a modest budget of £4,000,000 the film grossed a respectable £11,500,000 showing that one individual can propel an otherwise narrowly viewed film into the public’s consciousness.
Film Review
The Shawshank Redemption is currently on the American Film Institute’s best 100 movies of the past 100 years and is the #1 film on IMDb.com’s Top 250 list.
Budget: $25 million
Box Office: $16 million
Tranformers Revenge of The Fallen 2009, 19% rotten tomato approval rating, but grossed 800mil + , quadrupling the budget
Franchise
Harry Potter Franchise 7.7 Billion Worldwide.
Resurgance in reboots/ Star Trek , TMNT, Power Rangers
Frozen, Hangover, 22 Jumpstreet (money hungry)
Social Networking
Viral videos. Lot-O-Huggin Bear commercial hinted at Toy Story 3 character
One of the best examples of this strategy was for Paramount’s Paranormal Activity. The film, which was made for less than $15,000 went on to gross more than $150 million at the box office.
Unfriended 2015
