Audience Analysis Flashcards
entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience.
audience analysis
profile should include:
demographic, situation, psychology
(Age range, male-female ratio, educational background and affiliations or degree program taken, nationality, economic status, academic or corporates)
demography
_________ refers to general characteristics of the audience.
Demographic Information
( Time, venue, occasion and size)
situation
includes the size of your audience and what they know about the topic and the speaker.
situational information
values, beliefs, attitudes, preferences, cultural and racial ideologies and needs)
psychology
People of varied ages have varied interests, so you must consider the age range of your audience when deciding on your topic, language, and your visuals.
demography: age
Gender plays a role in shaping the interest and experiences of the people. Make sure to know the gender of the members of the audience to target their interest and relate your speech to their experience. Be gender-sensitive in your choice of words and avoid stereotyping and sexism.
demography: gender
_____, _____, ______ are factors that influence the response and understanding of your audience.
Education, Occupation, and economic status
It includes the size of your audience and what they know about the topic and the speaker.
situational information
The size of the audience will help you determine the technical aspects of your speech such as the visual aid to use and sound system.
the number of people in the audience
This information will affect your approach to the topic. Provide necessary background if the audience is not familiar with the topic. On the other hand, if they are knowledgeable on the topic, there is no need to introduce it extensively.
audience knowledge of the topic
It includes the values, beliefs and attitudes of your audience.
psychological information
refers to the principles learned from influential and rooted institutions, such as the family, church, and school
values
Knowing your audience’s _____ will help you properly apply an emotional appeal, especially if you are giving a persuasive speech.
values
Refers to the notions that a person considers to be true.
beliefs
Refers to how people look at and deal with the things around them. These are a reflection of a person’s values and beliefs.
attitudes
In which part of the speech do you need to hook your audience’s attention?
introduction
Which important thing should be noted in writing your supporting details?
They must be supported with facts and examples.