audience

Question 1

how do the marketing materials establish the status and reputation of film?

Answer 1

positive critical comments on the poster

reference to the palm d’or award in the trailer

Question 2

how does the trailer attempt to attract an assumed educated audience?

Answer 2

references the BBC, BFI and the palme d’or in the trailer

Question 3

how does the trailer attempt to attract a political audience?

Answer 3

the trailer explores specific governmental policy

Question 4

how does the trailer attempt to attract an audience who are fans of ken loach?

Answer 4

he is the only specific ‘star’ identified in the trailer

Question 5

complete the sentence:

the status of loach as a director plus the niche appeal of social realist film-making may make it more appealing to a…

Answer 5

…cineliterate, arthouse audience

Question 6

what psychographic profiles is the film most likely to attract?

Answer 6

explorers, aspirers and reformers

Question 7

why might explorers be interested in the film?

Answer 7

as they can explore an example of the more niche and challenging social realist genre

Question 8

why might aspirers be interested in the film?

Answer 8

they would be attracted by the film’s status, suggested by the film’s critical and awards success

Question 9

why might be reformers be interested in the film?

Answer 9

as the film raises a number of issues relating to social inequality which may challenge and stimulate a reformer audience

Question 10

left wing critics have claimed Loach shows…

Answer 10

…social issues through personal stories rather than finding ways to challenge bourgeois ideology

Question 11

right wing critics have challenged the…

Answer 11

…authenticity of the representations and tried to dismiss the narratives as ‘propaganda’ or ‘not entertaining’