Audience

Question 1

How does it appeal to its target audience

Answer 1

• Mode of address is relaxed and informal: Lauren Laverne- soft tone & accent, ‘ya in’, ‘cosy’. Humour, conversational tone.
• Intellectual language “antithesis of IKEA”, “cultural value” discussion of balance between home and work, “enterprise and capitalism,” “industrialisation,” “white Anglo-Saxon protestant men” – suggestion that it appeals to a more academic/sophisticated audience ‘curating’, ‘democratic’, ‘accoutrement’
• Direct address to women: ‘we’, ‘our’, ‘you’ repeated.
• Research fellow in the school of social science at Cardiff - University – Academic.
• Podcaster Helen – social/youth?
• Chef/author – domestic
• Discussion of the digital cultural and the intimate home life – e.g. sharing on Instagram – attracting the younger audience.
• “Craft vs Commerce vs Drudgery” – discussion about things that helped women in the home e.g. frozen food. - Craftsmanship a way of connecting with things women have lost with the development of feminism.

Question 2

What other reasons do audiences have for listening to the radio?

Answer 2

The blind medium: It only involves the hearing sense. It allows the audience to use their imagination.

The companion medium: Provides a strong sense of personal connection with the audience. It also offers interactive opportunities – text, email, ‘shout out’, phone ins, requests etc.

The intimate medium: Radio is very personal and encourages intimacy by the use of direct mode of address

The undemanding medium: Listeners can do other things while listening, they don’t need to devote all of their time to it.

Question 3

Past Expectations vs Current Expectations

Answer 3

Question 4

Past Expectations vs Current Expectations

Answer 4