Audience

Question 1

What does the term ‘Mass Audience’ mean?

Answer 1

Often termed ‘Broadcast audience’. Those who consume mainstream or popular texts such as soaps or sitcoms. Media and communications that target a very large group of people. (Women, Children, Men, Adults ect)

Question 2

What does ‘Niche Audience’ mean?

Answer 2

Much smaller audience but very influential. A niche audience is a specific targeted, small, select group of people with a unique interest.

Question 3

Demographics:

Answer 3

Age,
Location,
Gender,
Income Level,
Education Level,
Occupation,
Ethnic Background

Question 4

Psychographics:

Answer 4

Personality,
Attitudes,
Values,
Interests/Hobbies,
Lifestyle,
Behaviour

Question 5

What should you do when creating a new product?

Answer 5

It is important to consider target audience because people will like your product if it is aimed at them.