Attitudes and Persuasion

Question 1

evaluations of or feelings towards a person, idea, or object that are typically positive or negative.

Answer 1

attitude

Question 2

psychological discomfort that arises from a conflict in a persons behaviors, attitudes, or beliefs that runs counter to ones positive self perception.

Answer 2

cognitive dissonance

Question 3

3 components of Attitude

Answer 3

affective component, behavioral component, and a cognitive component

Question 4

central and peripheral persuasion methods

Answer 4

elaboration likelihood model

Question 5

logic-driven arguments using data and facts to convince people of an argument’s worthiness

Answer 5

central route persuasion

Question 6

one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message

Answer 6

peripheral route persuasion

Question 7

persuasion of one person by another person, encouraging a person to agree to a small favor, or to buy a small item, only to later request a larger favor or purchase of a larger item

Answer 7

foot-in-the-door technique