Attitudes and Behavior Flashcards
attitudes
tendencies toward expression of positive or negative feelings or evaluations of something
what components are there to attitudes
affective, behavioral, and cognitive
the functional attitudes theory
states that there are four functional areas of attitudes that serve individs in life: knowledge, ego expression, adaptability and ego defense
the learning theor
this states that attitudes are developed through forms of learning: direct contact, direct interaction, direct instruction, and conditioning.
the elaboration likelihood model
states that attitudes are formed and changed through different routes of information processing based on the degree of elaboration (central route processsing peripheral route processing.)
the social cognitive theory
states that attitudes are formed through observation of behavior, personal factors, and environment