ATTITUDES Flashcards
ABC OF ATTITUDE
Affective - emotion
Behavior - how we act
Cognition - thought and belief
Balance theory
Happy in balance w. triangle.
cognitive dissonance
uncomfort from 2 conflicting cognitions of action inconsistent w. customary action
insufficient justification
reduction of dissonance by internally justifying behavior when ext justification are insignificant
internal justification
look internally to reduce dissonance
Overjustification effect
outside motivational factors decrease motivation
Post decisional dissonance
occurs after important diceisions
self affirmation
people motivated to maintain self image
self presentation
people like consistency
Spreading of alternatives
after you choose something, the alternatives become less desirable
Theory of reasoned action
attitude + norm -> behavioran intention -> behavior
