attitudes Flashcards
what is an attitude?
a learned behavioural predisposition
attitude object
people, subject or situation towards which an attitude is directed
prejudice
a predetermined view or opinion which may be unfairly biased
origin of attitudes
formed through previous experiences
socialisation
interaction with others that may modify behaviour
components of attitude
triadic model, changing attitudes, cognitive dissonance theory, persuasive communication theory
triadic model
Cognitive component, Affective component, Behavioural component
Cognitive component
beliefs and knowledge an individual holds about an attitude object. a person may know jogging is psychologically beneficial
Affective component
feelings or emotional response toward an attitude object. evaluation of object is made. jogging is pleasurable
Behavioural component
how a person intends to behave or respond towards an attitude object. the individual will continue jogging
cognitive dissonance
If two components can oppose each other the individual experiences emotional discomfort or an imbalance in their mind. dissonance increases the possibility of changing the whole attitude.
persuasive communication theory
Persuader, Message, Recipient, Situation
Persuader
High status, significant character. coach, instructor
Message
presented in a way to change an attitude. exercising will increase the possibility of a BAHL
Recipients
more easily changed if the recipient wishes it to be changed e.g. they understand the benefits of exercising,
