Attitudes

Question 1

Definition of attitude

Answer 1

An emotional response that influences behaviour and being about an individuals typical actions towards an attitude

Question 2

Factors affecting attitude

Answer 2

The media, cultural factors, education, role models, religion, peers, norms of a social group

Question 3

1st Component of attitude

Answer 3

Cognitive-The belief or knowledge a person has about the attitude object e.g running helps improve my cardio-vascular system.

Question 4

2nd component of attitude

Answer 4

Affective component-the emotional aspect of attitude( if the attitude object gives you a good feeling).

Question 5

3rd component of attitude

Answer 5

Behavioural- the response or behaviour toward the attitude object e.g. I believe running has fitness benefits and the activity is enjoyable, so I will run.

Question 6

What’s the model called with all components together

Answer 6

Triadic model

Question 7

1st step of persuasive communication

Answer 7

The persuader- person has to have high status e.g. coach of the team

Question 8

2nd step of persuasive communication

Answer 8

The recipient- the attitude should easily be changed if the recipient wants to change

Question 9

3rd step of persuasive communication.

Answer 9

The message-this needs to be said in a way that makes them want to change

Question 10

4th step of persuasive communication

Answer 10

The situation-attitudes are changed more easily if other persuaders are present

Question 11

Methods of attitude change

Answer 11

Changing one component of the triadic model can change the whole attitude