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Social Psychology 2/3 > Attitudes > Flashcards

Attitudes Flashcards

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1
Q

Three Components

A

Evaluation (affective), belief (cognitive), behavior

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2
Q

Functions of Attitudes

A

Value of expression, provide expectation, utilitarian, organization

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3
Q

Value of Expression

A

Attitudes provide social capital of whether someone wants to know you; provides a way for others to take in information about us

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4
Q

Provide expectations

A

Expectations of what we are like as a person and how we behave; expressing what we like or dislike gives others expectations of our behavior

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5
Q

Organization

A

We take information from attitudes on topics and build on to organized knowledge structures (schemas)

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6
Q

Attitudes

A

Tendency to evaluate objects/issues favorably or unfavorably

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7
Q

How do we measure?

A

Direct and Indirect

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8
Q

Direct Measurements

A

Surveys and interviews

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9
Q

Direct: Likert Scale

A

Method of summated ratings. 1-10 point scales, agree - disagree

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10
Q

Indirect

A

Physiological, Bogus Pipeline, Implicit Association Test

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11
Q

Bogus Pipeline

A

Students asked at beginning of semester on dining habits, studying, food, etc and even mundane things like if they like oranges. Then further into semester, was brought into a room with a machine that can tell if you’re lying or telling the truth, but just had a research assistant in it. They reasoned the questions or asked socially undesirable questions tat they admitted to. People believed the bogus pipeline!

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12
Q

Implicit Association Test

A

People were asked to do remember stuff for like 10 minutes on a list, then asked to click yes if it was on their list and no if it wasn’t. Soon, experimenter started asking questions off the list about things such as Lithuanian and lazy. PEople would stall, the longe you took, the further it was and vice versa. Shows how far your attitudes and schemas are.

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13
Q

Characteristics associated with higher consistency

A

measurement relevance, measurement timing (how long it takes; think 2016 election), strength of attitude (personal experience)

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14
Q

Reasoned Action Model/Theory of Planned Behavior

A

Attitude ties to subjected norm and perceived behavioral control. PBC can go straight to behavior or like the others, intention then behavior

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15
Q

Attitude Change Theories

A

Learning Theory, cognitive motivation/balance, persuasion approach theory, cognitive response theory

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16
Q

Learning Theory

A

Any relatively permanent change in attitude/behavior resulting from environmental response. Includes classical conditioning and operant conditioning

17
Q

Cognitive Motivation/Balance

A

Dissonance, balance theory, reactance

18
Q

Persuasion Approach Theory - Message Learning Approaches

A

Source factors: attractiveness, credibility, power.
Message factors: comprehensibility, fear arousal, # arguments
Recipient factors: intelligence, self esteem
Medium Factor: print v video. Face to face v media

19
Q

Cognitive Response Theory

A

What matters is nature of response to message.
Controlled processing; heuristic approach
What matters is heuristic
- automatic processing

20
Q

Physiological Measurements of Behavior

A

Head movements, galvanic skin response, facial EMG

21
Q

Dissonance

A

thoughts in head will predict behavior. Leon Festinger: Seekers Cult who thought the world ended and when it didn’t, believed that their missionaries were why

22
Q

Balance Theory by Kelley

A

Relationship between 3 things that are balanced or unbalanced. The weakest link is the one most likely to change, but the reasoning is circular

23
Q

Reactance

A

Attitude change when you feel that something is being taken away from you unfairly
Ex: ROmeo and Juliet effect

24
Q

Classical Conditioning

A

Think Ivan Pavlov: dog and bell for food
Humans: motoric response-blinks, ANS threat Little Albert, taste aversions

25
Q

Operant Conditioning

A

Attitude/behavior change due to rewards or punishment. Can be ineffective due to habituation, or if often administered haphazardly

26
Q

Observational/social learning

A

Seeing others get reward/punishment, so you change your attitude

Social Psychology 2/3 (4 decks)

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