Attitudes Flashcards
attitude
a person’s evaluation of various aspects of their social world
attitude object
what an attitude is about
4 important functions of attitudes - Katz
1) the knowledge function
2) the utilitarian function
3) the value expression function
4) the ego defensive function
the knowledge function of attitudes
attitudes function as schemas to help us make sense of information in a complex social world
help people focus on important characteristics of an attitude object so they know how to deal with it quickly and effectively
the utilitarian function of attitudes
attitudes can help us obtain rewards and avoid punishments
the value expressive function
attitudes may allow people to express their deep-seated values
the ego defensive function
attitudes can protect us from psychological threats
mere exposure effect
simply being exposed repeatedly to a person or object can cause people to form positive attitudes towards them
however prolonged exposure may cause effects to reverse
perceived behavioural control
an individual’s perception of the ease or difficulty of performing a particular behaviour
embodied social cognition
research area showing that bodily states influence attitudes, social perception and emotion
proprioception
ability to perceive our bodily position (without relying on visual cues)