Attitude Industry, Audience some representation and Media Language

Question 1

Industry- who originally published Attitude magazine? What was their focus?

Answer 1

Northern and Shell- tabloid and gossip-based

Question 2

What did N&S do?

Answer 2

They started to suffer financially and sold assets- a decline in readership

Question 3

What else did N&S own

Answer 3

TV Channels including Channel 5 and some adult TV channels and magazines

Question 4

Who bought Attitude from N&S?

Answer 4

Stream publishing

Question 5

Stream publishing information

Answer 5

Independent, but do have other magazines to their names, they are small and have less than 30 employees as of 2021

Question 6

Who owns stream publishing and what’s his sexuality

Answer 6

Darren Styles, he is gay and said he bought Attitude as he felt offering a niche LGBTQ magazine was important as there was so few at the time.

Question 7

What is the name of the Netherlands based gay magazine Darren owned previously?

Answer 7

Winq

Question 8

What did stream do with Winq

Answer 8

Horizontally integrated to absorb the competition

Question 9

Curran and Seatons ideology

Answer 9

They still have the power to be creative because they are small and independent

Question 10

Some examples of global Attitude editions

Answer 10

Thai, Belgian, Netherlands, Vietnam

Question 11

Hesmondhalgh theory

Answer 11

The global editions minimise risk and maximise profits

Question 12

How many users does Attitude website attract monthly?

Answer 12

Roughly 1.7 million

Question 13

How do they advertise?

Answer 13

Articles, advertorials, social media

Question 14

What does the website offer?

Answer 14

Articles on global LGBTQ issues

Question 15

Star appeal?

Answer 15

They use exclusive interviews to target familiar audiences, example is Prince William

Question 16

LGBTQ being illegal in some countries

Answer 16

Having an online website, as the print is not allowed means technology can bypass traditional forms of regulation and censorship

Question 17

Adult content censored?

Answer 17

People have to sign in to the website to prove they are 18 but there are no real checks meaning regulation is difficult (Livingstone and Lunt).

Question 18

Hate?

Answer 18

Some hateful and discriminatory comments

Question 19

What do stream try to do

Answer 19

Try to create a safe space and protect readers

Question 20

Attitude magazine foundation

Answer 20

A charity that raises money and funds to distribute to LGBTQ communities around the company- youth support groups

Question 21

What does the charity donation suggest?

Answer 21

Goes against Curran and Seatons theory that companies are all about profit and power

Question 22

What did Attitude to during the pandemic?

Answer 22

Ran an Attitude Pride at home festival, using technology to reflect currant social and cultural contexts of what’s going on in the country to try and keep readers engaged.

Question 23

Audience- Which age demographic is targeted

Answer 23

25-55

Question 24

Which gender is focused?

Answer 24

Gay men are the main focus

Question 25

Click bait?

Answer 25

Highlights risky adult content, makes audience click further into the website.

Question 26

Stereotypes?

Answer 26

Men are not emotional, men don’t read as much as women

Question 27

Older audience?

Answer 27

Facebook and twitter suggest older, younger audiences may not understand political content.

Question 28

Target group social rank?

Answer 28

ABC1- Middle class, high end adverts

Question 30

What is focused on in the pictures

Answer 30

Muscles, looking good, metrosexual audience if aspirers

Question 31

What is the content like

Answer 31

Educational, informative,

Question 32

Fillling a sense of identity?

Answer 32

It may be comforting to feel that others are going through the same thing.

Question 33

What do some audiences think about the focus on gay men

Answer 33

That it neglects the focus on other members of the LGBTQ community.

Question 34

Men’s strength and muscles

Answer 34

Hyperbolic shape of men that we often see in the media

Question 35

Does attitude present men in a broader way

Answer 35

Men wear makeup

Question 36

How else are gay men presented

Answer 36

Sexualised

Question 37

Range of ethnicities

Answer 37

Modern Britain, discrimination stories and homophobic African countries- encouraged to see these countries as backwards- reflects target audience is British and political contexts of gay rights in some other countries

Question 38

Staff at attitude?

Answer 38

All mostly part of LGBTQ community, diverse representation and sympathetic and are mostly men

Question 39

Media language- binary oppositions

Answer 39

Mainstream vs alternative cultures Belonging vs alienation Majority vs minority Heterosexual vs homosexual

Question 40

Gok Wan story

Answer 40

Verbally victimised by a group of non gay people- repeated stories of gay people being victimised

Question 41

Semiotics

Answer 41

Direct mode of address, emotive language, images used as visual codes

Question 42

Social content

Answer 42

Attitude know their content has changed due to the rights of LGBTQ communities shifting

Question 43

Conventions

Answer 43

Minimalistic layout Primary colours Menu bar High image to text ratio Convergence Inclusive mode of address