Attitude formation-process

Question 1

Give the head points of the 5 ways of learning attitude

Answer 1

-Association
-Reward/punishment
-Observation
-Group or Cultural Norms
-Exposure to Information

Question 2

Explain how attitude is learnt through association

Answer 2

A positive/negative attitude is developed by associating that particular attitude with a positive/negative factor.
eg: liking a subject because liking the teacher

Question 3

Explain how attitude is learnt through reward/punishment

Answer 3

attitude develops if the person is praised and diminished if the person is punished or if there is a negative outcome
eg: certificate for 100% attendance will increase likelihood of the person developing a positive attitude towards punctuality or regularity

Question 4

Explain how attitude is learnt through observation

Answer 4

our observation of whether a person is rewarded or punished for showing a particular attitude will ensure whether we learn a particular attitude.
eg: siblings being punished for smoking may increase likelihood of the person developing a negative attitude towards smoking.

Question 5

Explain how attitude is learnt through group or cultural norms

Answer 5

Norms are unwritten rules of behavior. Learning attitude through group or cultural norms may actually be an example of all three forms of learning described above-learning through association, reward/punishment and observation
eg: offering money, sweets, fruit and flowers in a place of worship is a normative behavior in some religions

Question 6

Explain how attitude is learnt through exposure to information

Answer 6

media, meeting people of different cultures, exposure provided by social media etc. may provide new insights to different concepts often leading to development of new attitudes.
eg: reading biographies of self-actualized persons.