Attitude

Question 1

Audience

Answer 1

Left wing
A B C1
Professional

25-39 years old (YouGov)

Affluent/fashion conscience/brand loyal

Disposable income £1000

Question 2

Instagram

Answer 2

313k followers
Follows 607 accounts of gay icons

Link Tree in Bio- synergy and Easy access

Paid partnership with Spotify

Close ups of LGBT icons eg Tom Daley

1 photo of plus sized model
“More representation of this body type please”

Question 3

Representation

Answer 3

Historically- marginalised as other

Stereotypical representations of camp and effeminate

But also variety
Political, young, old, ethnic, strong

Question 4

Context

Answer 4

Economic: mag industry in decline
Online media is free to entice readers

Historical- LGBT discrimination and stigma

Social: zeitgeist of acceptance

Question 5

Website

Answer 5

Celeb endorsements
“Olly Alexander and Elton John join forces”
“Drag race host spills the tea”

It’s a Sin- debunks stigma of HIV
“The legacy of HIV/Aids”

Competitions page “£500 to spend online with skater menswear”

Boys page- bull body shots of flawless men

Community page
“We will be heard”
“Queerness is central to the experience of being black”

CANT COMMENT ON ARTICLES

Question 6

Industry

Answer 6

Explosion of lad mags in 90s

First published 1994
Darren styles = gay owner

Stream publishing limited- independent big company with money and freedom

Digital download- global audiences

Belgium and Netherlands editions

Hard to regulate so is risk