Attention Flashcards
What is attention?
The ability to focus on specific stimuli or locations in our environment.
What are the two types of attention?
Selective and divided.
What is selective attention?
attending to one thing while ignoring others.
What is divided attention?
paying attention to more than one thing at a time.
When and why did attention start being studied?
1950s due to technological developments and human machine interactions for example, the challenges of optimising procedures for pilots.
What are the two key points of selective attention?
We do not attend to a large fraction of the information in the environment.
We filter out a lot of information and promote other information for further processing.
What is one research method when looking at selective attention?
Dichotic Listening.
What is Dichotic Listening?
Different messages are presented to each ear and the participant “shadows” one message to ensure they are attending to that message. Aims to see if we can completely filter out the message to the unattended ear and attend only to the shadowed.
What were the results of the Dichotic Listening study?
Participants couldn’t report the content of the message int he unattended ear but they knew there was a message and the gender of the speaker.
What conclusions can we draw from Dichotic Listening study?
The unattended ear its till being processed at some level as change in voice and tone is noticed.
What is the cocktail party effect?
The ability to focus on one stimulus while filtering out other stimuli, especially at a party where there are a lot of simultaneous conversations.
What is an example of an early model of selective attention?
Broadbent’s filter model.
What is Broadbent’s filter model?
States that messages are filtered before the incoming information is analysed for meaning.
What are the four parts of Broadbent’s filter model?
Sensory memory.
Filter.
Detector.
Short-term memory.
What does the Sensory Memory do in Broadbent’s filter model?
Holds all incoming information for a fraction of a second before transferring all information to the next stage.
What does the Filter do in Broadbent’s filter model?
Identifies attended messages bases on the physical characteristics, only the attended messages are passed onto the next stage.
What does the Detector do in Broadbent’s filter model?
Processes all information to determine higher-level characteristics of the message.
What does the short-term memory do in Broadbent’s filter model?
Receives output of the detector, holds information for about 10-15 seconds and may transfer it to long-term memory.
What are the limitations of Brodbent’s model?
Dear Aunt Jane Experiment: When participants were played “Dear 7 Jane” in the left ear and “9 Aunt 6” in the right ear and asked to shadow the left ear only, most responded with saying “Dear Aunt Jane” this would therefore suggest that the participants were able to shadow a meaningful message that switches from one ear to the other. Therefore going against Broadbent’s model.
Who carried out the Dear Aunt Jane Experiment?
Gray & Wedderburn (1960)
What is Treisman’s Attenuation Model?
Also known as Intermediate Selection Model, it argues that attended messages can be separated from unattended messages early in the information-processing system. Also says that selection can also occur later.
What is the Attenuator in Treisman’s Attenuator?
Replaces Broadbent’s filter, analyses incoming messages in terms of physical characteristics, language and meaning, the attended message is let through the attenuator at full strength while the unattended message is still let through but at much weaker strength.
What is Treisman’s Dictionary Unit?
Contains words, each of which has a threshold for being activated. Words that are common or important have low thresholds while words that are uncommon have high thresholds.
What do Late Selection Models argue?
Selection does not occur until after meaning has been analysed.
Give an example of a Late Selection Model?
MacKay (1973).
What did MacKay (1973) do?
In the attended ear, participants heard ambiguous sentences such as, “They were throwing stones at the bank”. In the unattended ear participants hear either “river” or “money”. They then had to choose which statement was closest to the meaning of the attended message, picking between a statement about stones being thrown at the “savings and loan association” or the “side of the river”.
What did MacKay (1973) find?
The meaning of the biasing word affected the participants’ choice while participant were unaware of the presentation of the biasing words, suggesting that the meaning of the message is analysed before selection takes place.
What are the components of the Load Theory of Attention?
Processing Capacity.
Perceptual Load.
What is processing capacity?
How much information a person can handle at any given moment.
What is perceptual load?
The difficulty of a given task, i.e. low-load (easy) tasks take up less processing capacity and high-load (difficult) tasks take up more processing capacity.