Attention Flashcards

1
Q

THE MONKEY BUSINESS ILLUSION

A
  • demonstrates phenomenon aka. inattentional blindness
  • highlights worrying reality that we’re far less aware of things happening around us than we think
  • demonstrates how powerful selective attention is; enables us to focus on task relevant info while filtering irrelevant info out of awareness
  • demonstrates limited attention capacity
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2
Q

DEFINING ATTENTION

A

PASHLER (1998)
- well-studied psychological process BUT notoriously hard to define
JAMES (1890)
- taking clear/vivid possession of objects/trains of thought by the mind
- focalisation/concentration are of its essence
- implies withdrawal from some things to effectively deal w/others

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3
Q

ATTENTION

A
  • we can select a particular object amongst others & subject it to further processing/act upon it
  • selection process = generally what we mean by attention though there are some forms of attention (ie. sustained attention)
  • attention is NOT = looking at something (change blindness)
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4
Q

CHANGE BLINDNESS

A
  • demonstrates that we can be looking at something BUT not selectively attending to it
  • also demonstrates power of selective attention
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5
Q

SELECTIVE ATTENTION

A
  • multisensory; we can selectively attend to visual/auditory/tactile stimuli & switch attention between senses
  • selective attention types include:
    OVERT
  • turning head/eyes to orient towards stimulus
    COVERT
  • paying attention to one thing while appearing to pay attention to another
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6
Q

THE COCKTAIL PARTY EFFECT

A
  • covert attention example
  • being in a room w/multiple audible conversations but only being able to focus on the person currently speaking to you
  • BUT you can also instantaneously switch attention to a neighbouring conversation while appearing to carry on your current one if you hear something interesting
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7
Q

CHERRY (1953): PROCEDURE

A
  • designed dichotic listening experiment to investigate how attention works in a lab
  • particularly interested in finding out how much info we filter out from unattended sensory sources
  • pps listened to 2 simultaneous sentences spoken into 2 dif ears; attended to 1 sentence & ignored the other; had to shadow (repeat out loud) attended sentences
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8
Q

CHERRY (1953): RESULTS

A
  • pps couldn’t detect most properties of unattended channel (ie. language used/message meaning/content)
  • pps DID notice gender of voice/physical attributes (ie. human VS musical instrument)
  • aka. attention filters out most info & operates at early processing stage
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9
Q

EARLY SELECTION

A
  • attention operates at an early stage in the processing stream filtering out irrelevant info
  • Cherry (1953) -> early selection attention model; stimuli processed according to physical attributes & then selected by attention before reaching awareness & receiving more elaborate semantic analysis; late selection models suggest all stimuli receive semantic analysis before attentional selection filters what enters awareness
  • aka. only simple physical attributes made it through the dichotic listening in Cherry (1953)
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10
Q

POSNER (1980): SPOTLIGHT MODEL OF ATTENTION

A
  • argued that attention operates like a spotlight enhancing sensory processing of objects in spatial location to which it’s directed
  • endogenous VS exogenous spatial cueing paradigms
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11
Q

POSNER CUEING EFFECTS: INTERPRETATION

A
  • attention increases efficiency of info processing by influencing sensory/perceptual processing
  • hypothesised that beh effects of cues = caused by neuronal enhancement/suppression in early visual cortical areas aka. early selection
  • attention enhances processing of objects occurring in particular spatial locations
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12
Q

EARLY SELECTION CHALLENGES: CONTEXT EFFECTS

A
  • subjects oft notice their own name/highly relevant info on unattended channels (ie. cocktail party eg)
  • how can they be aware of this if all unattended info is being filtered away?
  • effect suggests that more info on unattended channels is actually being processed than suspected
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13
Q

EARLY SELECTION CHALLENGES: CONTEXT EFFECTS (MACKAY (1973))

A
  • ambiguous sentences in dichotic listening task
  • ambiguous words on attended channel w/priming (biasing) words on unattended channel
  • pps’ interpretation of ambiguous sentence = influenced by meaning of biasing word:
    1) “money” = referring financial situation
    2) “river” = referring to a river
  • aka semantic info about unattended channel = processed; incompatible w/early selection theory
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14
Q

EARLY SELECTION CHALLENGES: OBJECT-BASED SELECTION

A
  • even when change happens in front of you, you can miss it (aka. change blindness)
  • suggests attention may not operate over regions of space
  • objects are typically situated in particular locations so how can we distinguish between spatial VS object attention effects?
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15
Q

EARLY SELECTION CHALLENGES: OBJECT-BASED SELECTION (EGLY ET AL. (1994): PROCEDURE)

A
  • pps saw 2 shapes; cued to location on 1 of them
  • target appeared either in:
    1) same object/same location
    2) same object/dif location
    3) dif object/same location
  • conditions 2/3 = spatial distance between cue/target was same BUT in 1 they both appeared in same target; in the other targets were dif
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16
Q

EARLY SELECTION CHALLENGES: OBJECT-BASED SELECTION (EGLY ET AL. (1994): RESULTS)

A
  • reaction time = faster if cue/target occur in same object even if location = dif
  • results demonstrate that attention operates in object-based reference frame
17
Q

LATE & EARLY SELECTION COMPARED

A

EARLY
- attentional selection operates on objects NOT locations; suggests attention doesn’t operate like a simple spotlight
LATE
- brain seems to carry out substantial processing of stimuli before attentional selection takes place (ie. info about word meaning/whether features in space combine to form objects/etc.)

18
Q

THE LOAD THEORY: LAVIE (PROCEDURE)

A
  • resolution to early VS late selection debate
  • task = decide whether target in circular array = X OR N while ignoring distractor letter off to the side
  • 2 IVs:
    1) target/distractor congruency (same/congruent VS dif/incongruent letter)
    2) perceptual load (distractor variety sharing features w/target (high load) VS equal distractors sharing NO features (low load))
  • hypothesis = perceptual load might influence effect of distractors on visual search performance; in particular that distractors would intrude more under low perceptual load > high
19
Q

THE LOAD THEORY: LAVIE (RESULTS)

A
  • calculated dif in RT when distractor = incongruent relative to congruent
  • aka. when looking for X = 40ms slower > when distractor = N > X
  • looked at perceptual load effects; pps were less distracted in high perceptual load condition; dif in RT between incongruent VS congruent conditions = lower (4ms) in high perceptual load > low (40ms)
20
Q

PERCEPTUAL LOAD EFFECTS EXPAINED: LAVIE

A

HIGH PERCEPTUAL LOAD
- perceptual capacity used up by task of trying to find target (none left for distractor)
- support for early selection aka. monkey business illusion
LOW PERCEPTUAL LOAD
- main task doesn’t use up all perceptual capacity so some left to process distractors
- support for late selection

21
Q

PERCEPTUAL LOAD EFFECTS CONCLUSIONS: LAVIE

A
  • attention can operate early/late in processing stream depending on overall perceptual load
  • point at which filtering of irrelevant info occurs depends on perceptual load of irrelevant task
22
Q

SCHWARTZ ET AL. (2005): PROCEDURE

A
  • investigated perceptual load/difficulty effects on neuronal lvls; pps performed 2 conditions:
    1) low load (detect any red shape)
    2) high load (detect specific conjunctions of shape/colour ie. yellow upright T)
  • main task was flanked by checkerboard stimuli which produce high activation lvls in visual cortex
23
Q

SCHWARTZ ET AL. (2005): RESULTS

A
  • visual cortex activation due to checkerboard stimuli = much ^ in low load condition aka. neurophysiological correlate of Lavie’s beh data
  • high load = pps are so focused on main task that they filter out irrelevant checkerboard BUT filter doesn’t operate well in low load
  • effects strangely observed in earliest visual processing lvl
24
Q

SUMMARY

A
  • attention acts as filter enhancing task-relevant stimuli processing & suppressing task-irrelevant stimuli processing
  • attentional orienting can be overt/covert OR exogenous/endogenous
  • attention can operate early/late in processing depending on perceptual demands of task
  • evidence for late processing demonstrates substantial processing of unattended (unconsciously perceived) stimuli