ATE KOLYN SOURCE Flashcards
significant study for marketing intelligence
marketing research
restate the decision problem in the research perspective
statement of the problem or research problem
includes the event that lead to gain a deeper knowledge
background of the study
these are published data
secondary
convince others that your research study is worthwhile
research proposal
restating the marketing problem and its specific component
problem identification
narrow statement of the problem
true
goal of org based on marketing concept profit maximization rather than customer satisfaction
false
observation technique use to analyze written material using carefully applied rules
data analysis
is a observational meaning, no interference to the subjects or respondents
longitudinal study
internal source should be the last line
false
invasion of privacy is one the most ethical considerations
true
abstract must include information needed for smooth and effective manner
False (why, goal, brief method, theories used)
categories in each customer segment
demographics
no marketing research should be conducted without prior secondary data research
true
