assortment/ portfolio of products Flashcards
1
Q
Assortment
A
total range of product groups , products , product varieties and brands a company is selling
2
Q
assortment dimensions
A
width: number of product groups
length: total number of articles
depth: number of varieties of each product in a product group
consistency: relationship between various products
3
Q
why staying consistent is important
A
cost advantages, it might protect you from an increase in demand
4
Q
Width example
A
example is women boys girls men
5
Q
depth example
A
skirts coats and blazers dresses tops and t shirts.
6
Q
length example
A
Amount of articles
