Assignment 3 Flashcards
De Beers became a privately owned company in…
May 2001
In 2000, De Beers altered its consumer advertising by…
Introducing the “forever mark” logo
Because the Australians believed the CSO’s marketing favored alarger stones over smaller ones, they…
Aggressively promoted jewelry set with their own tiny gems.
One of the changes that resulted from De Beers strategic review in 1999 was that De Beers…
Change the name of the CSO to DTC
A city, or country with a large number of gemstone manufacturers is called what?
A Cutting center
Which diamond mine’s huge production influenced the world market in the late 1980’s
The Argyle mine
The program adopted by De Beers in 2007 to answer critics and resolve shortcomings of it SOC program is called…
Supplier of choice 2
In South Africa, a new mining charter that designates the people of the country as the owners of its mineral resources is a result of…
Black Economic Empowerment (B.E.E.)
The involvement of a business or industry in all aspects of it’s product’s market is called…
Vertical Integration
By 2004, more than 90 percent of manufacturing for the diamond market was done in…
India.
What is a bourse?
A diamond buying and selling club
Where are vast quantities of small, inexpensive diamonds suitable for low cost, mass-market jewelry are mined?
India
I think…😖
Business that sell to consumers via television cable, phone line, or satellite are called what?
Electric retailer
A commitment to reserve a portion of the resources from any country for the economic development of that country is called what?
Beneficiation
The diamond Industry program designed to ensure that diamonds do not fund civil conflict or terrorism is called what?
The Kimberly Process
