Assessment of country as marketd

Question 1

Why is infrastructure an important criteria for a country? (market)

Answer 1

A good infrastructure can lead to higher sales and lower unit costs - closely linked with ease of doing business.

Question 2

Why is ease of doing business an important criteria for a country? (market)

Answer 2

The ease of doing business will influence the time taken to make decisions, process paperwork, find and recruit staff etc.

Question 3

Why is disposable income an important criteria for a country? (market)

Answer 3

• The level of disposable income influence consumer spending patterns and therefore business opportunities.
• The countries with high levels of disposable income will be seen as attractive to UK businesses as they can target them with highly differentiated products.

Question 4

What are the key criteria used when assessing a country as a market?

Answer 4

Levels and growth of disposable income, ease of doing business, quality of infrastructure, political stability and exchange rates.

Question 5

Why is political stability an important criteria for a country? (market)

Answer 5

Countries with high levels of political instability and corruption will be much less attractive to a business.

Question 6

Why is infrastructure an important criteria for a country? (market)

Answer 6

A good infrastructure can lead to higher sales and lower unit costs - closely linked with ease of doing business.