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Section B - mock 2022 > Assess the usefulness of SWOT analysis for bluebells continued success (12 marks) > Flashcards

Assess the usefulness of SWOT analysis for bluebells continued success (12 marks) Flashcards

1
Q

SWOT Analysis

A

A strategic tool that business a business can use to analyse it’s strengths and weakness and the opportunities and threats presented by it’s external environment

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2
Q

1 reason why its useful
Bluebells strength

A

Bluebells strength is excellent reputation & 5* Reviews

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3
Q

How can they use this strength

Quote is in extract - just remember

A

can now continue to act on their strength in order to fight of threats

’ market for holiday accommodation in Keswick is competitve’

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4
Q

Counterbalance of carrying out SWOT ANALYSIS - “TIME”

A

SWOT analysis = time consuming

Owners LEZ & LIZ -> better off putting more time elsewhere in other projects or e.g replacing windows Or effective financial planning.
as it’s beneficial for the business

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5
Q

Overall Judgement of SWOT ANALYSIS - is it useful

A

SWOT analysis is Useful

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6
Q

Why is it useful

A

Because by identifying the strengths this can be helped to improve the performance of the business

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Section B - mock 2022 (3 decks)

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