Assesment Centre Flashcards
When was BA founded
1974 from a merger between BOAC and BEA, privatised from the government
What is the parent company of BA
International Airlines group
What is the rough fleet size at BA
288 aircraft’s
What is a mission of BA (customers)
To be the world’s most customer-centric airline, providing premium experiences with Brittish hospitality.
What is a commitment of BA
Sustainability commitment : Net Zero Carbon emissions by 2050; investment in sustainable aviation fuel and carbon offsetting
How are BA improving there digital innovation
Through investing in AI, automation and IT infrastructure to enhance efficiency and customer experience.
Who’s the CEO of BA?
Sean Doyle
Core values of BA?
Customer-first approach, innovation, operational excellence, inclusivity, and sustainability
What’s the leadership style at BA
Emphasises transformational leadership - inspiring change, fostering innovation, and driving operational efficiency
How are BA becoming more diverse and inclusive?
Strong focus on increasing representation of diverse backgrounds in leadership positions.
What are some of the pressures at BA (think opportunity cost)
Sustainability pressures: balancing growth with environmental responsibility
How can a leader improve customer experience
Finding ways to reduce delays, improving digital services, and enhancing customer interactions
How can a leader improve a competitive market
Through competing with low-cost airlines and premium carriers while maintaining a strong brand.
What did BA announce about a new facility (Boeing)
Announced acquiring Boeing hangar facility and MRO business at Gatwick. This has given BA a bigger presence at the airport. Also created a new wholly-owned engineering subsidiary called British airways engineering Gatwick. CTO said it will support the realisability of their entire fleet, which is good news for customers and colleagues (think workload). In terms of efficiency - more operationally efficient, also not having to ferry aircraft’s to other operational bases helps with sustainability and environmental goals.
What did BA announce in terms of new routes
3 new routes for summer 2025 - Rimini - Heathrow, Gatwick- Salerno (amalfi coast), London city,Olbia. Italian served by the flag carrier to 19. Chief planning and strategy officer said they done this to meet customer needs (biggest European destination and 2nd to America globally) also looked at the data - 10% increase in searches for summer flights to Italy
What is an example of how BA are being competitive
Offers customer flights to more destinations from london than any other carrier
What is an example of how BA are being convenient to customers
Offering flights to and from central airports at convenient times
What did BA announce (Cardiff)
Multi-million pound investment in engineering maintenance facility at Cardiff. Changing from 1 to 2 fully flexible bays (time efficiency) .CTO said that it will provide them with greater flexibility and control over heavy maintenance activity on both Boeing and Airbus long haul flights. This will help,p with ensuring more efficient planning and execution.
What did BA announce in terms of pilots
21 million investment to give up to 200 prospective pilots chance to fly without worrying about the £100,000 cost of training . Only airline to offer a fully-funded course at such a significant scale (competitiveness).
What does BA 7BN transformation plan involve
Invests in every part of the business. Includes: new website, mobile apps, technological and AI implementation to help flights depart in times. 350 new jobs at Heathrow and the first Microsoft connected teams ground-to-air customer care solution.
BA app: allows customers to self serve - instead of calling customer centres.
April 3rd - executive members allowed to send messages free of charge (convenience)
100m in machine learning, automation and AI across its operation. - products factors like delays, real time weather, aircraft capacity.
Investing 750m in its infrastructure to move 700 systems and thousands of servers to the cloud.
What does BA call their sustainability goals
“BA better world” - a strategy to put sustainability at the heart of the business. The programme is focused on 3 pillars.
What are the 3 pillars of BA Better world
People - place to work
Planet - focus on climate, resources and reducing waste
Responsible business - engaging with customers and looking at how they can contribute to the communities
What are some facts in terms of sustainability at BA
First to report carbon emissions, first to engage in voluntary emissions trading schemes, first to commit to Net Zero emissions by 2050
How are BA trying to achieve Net zero emissions by 2050
Invested in modern aircraft that are up to 40% more efficient in terms of emission’s.
The use of sustainable aviation fuel - partnership with Velocy to build a plant in humberside that converts household and commercial waste into SAF.
