ASS KEY Flashcards
A launch type where a product is launched without a lot of a. Chasm Model corresponding launch activities to generate widespread awareness.
Minimal Launch
A way for groups to generate ideas quickly by gathering a team of people together and letting them all work on the same idea at the same time.
Brainstorming
Refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage.
Marketing Strategy
It facilitates the strategic planning process by helping you set objectives, allocate resources, and monitor engagement.
Marketing tools
A type of launch wherein you have a small budget and few resources to work on the launch.
Soft Launch
It is a visual framework for generating related ideas
Mind mapping
It provides a structure for your strategic plan, such as the components of the plan and how they interact.
Marketing models
An element of a successful product launch making sure marketing activities you put in place reach the customers that you want, and avoid spending money reaching those that aren’t your target market.
Message reach
This shows how different types of customers adopt a product over time. Shown in the shape of a bell curve.
Chasm model
A strategic tool used by businesses to analyze and plan their growth strategies.
Ansoff matrix
