aspects of marketing textile products Flashcards
1
Q
What are the four P’s?
A
Product planning
Place and distribution channels
Price structure
Promotion Strategies
2
Q
Product planning: manufacturers should consider…
A
quality
identifiable features
range of options
package, label, brand name
innovation
3
Q
What is key in product planning?
A
consumer research
4
Q
Place and distribution channels: two main options….
A
Direct selling to customers
Selling as wholesalers
