Asking Questions Flashcards
Pure Research
Seeks to establish general principles about communication
Applied Research
Research designed to solve a practical problem
Nominal Variables
examples: gender and race
Ordered Variables
Assigned Numerical values i.e. weight, age
Dependent Variables
The variable that the independent variable will change
Independent Variables
Influences change in another variable
Supporting Theory/Hypothesis
This research support this
Sounds more professional
Proving Theory/Hypothesis
This research proves that…
Sounds less professional
Research Questions
A question that guides research that ends with a question mark
One-tailed Hypothesis
Predict the nature of the relationship
Two-Tailed Hypothesis
predicts the relationship between variables without specifying the nature of the relationship
Positive Relationships Between Variables
increases independent variable and increases dependent variable
Negative Relationships Between Variables
increases in independent variables are associated with a decrease in dependent variables