asch’s research Flashcards
What variables affect conformity according to Asch?
Group size, unanimity, task difficulty
These variables were investigated by Solomon Asch to understand conformity better.
What is the Asch effect?
The extent to which participants conform even when the situation is unambiguous
This term describes the phenomenon observed in Asch’s studies.
How does group size affect conformity?
Conformity increases with group size, but only up to a point, leveling off when the majority is greater than three
Asch found that with three confederates, conformity rose significantly.
What is meant by ‘unanimity’ in the context of Asch’s studies?
The extent to which all members of a group agree
Unanimity produced the greatest degree of conformity among naive participants.
How does task difficulty influence conformity?
Conformity increases as task difficulty increases
This occurs because naive participants assume that the majority is more likely to be right.
What was the procedure used in Asch’s conformity studies?
Participants were shown two cards: one with a standard line and another with three comparison lines
Participants had to identify which comparison line matched the standard line.
How many trials did each participant take part in during Asch’s study?
18 trials
Out of these, 12 were ‘critical trials’ where confederates gave the wrong answer.
What percentage of naive participants conformed at least once in Asch’s study?
75%
This statistic highlights the significant influence of group pressure on individual responses.
What effect did the presence of a dissenting confederate have on conformity?
Conformity was reduced by a quarter
This suggests that having a dissenting opinion allows naive participants to behave more independently.
Fill in the blank: The naive participant gave a wrong answer ______% of the time.
36.8
This statistic reflects the level of conformity observed in the study.
What type of social influence did most participants report conforming to avoid?
Normative social influence
Participants conformed to fit in and avoid rejection from the group.
What happens to conformity when the line-judging task becomes more difficult?
Conformity increases
This is due to the ambiguity of the task leading individuals to look to others for guidance.
What was the main finding of Perrin and Spencer (1980) when they repeated Asch’s study?
Only one student conformed in a total of 396 trials
This suggests that the level of conformity may vary depending on the context and the participants involved.
What are demand characteristics in the context of Asch’s study?
Participants knew they were in a research study and may have conformed to the expectations of the situation
This can lead to behavior that may not reflect true conformity in natural settings.
According to Fiske (2014), how did Asch’s groups compare to real-life groups?
‘Asch’s groups were not very groupy’
This indicates that the artificial nature of the groups in the study limits the generalizability of the findings.