Asch's research Flashcards
Aims of Asch’s experiment
To investigate the extent to which social pressure from a majority group could affect a person to conform
Procedure of Asch’s experiment
123 US male undergraduates
Told aims were to study visual perception
7 people sat looking at display
Given task of saying which of three line was same length as stimulus line (Answer always obvious)
1 participant (second last to answer), all confederates
Findings of Asch’s experiment
36.8% conformity to wrong answers
75% conformed and gave wrong answer at least once
25% never conformed
Conclusion of Asch’s experiment
Judgement of individuals is affected by majority opinion to avoid rejection
NSI
What were the three variation that Asch investigated?
Group size, unanimity and task difficulty
Group size in Asch’s va
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