asch

Question 1

what was asch investigating

Answer 1

conformity

Question 2

how many participants did asch use

Answer 2

123 american males

Question 3

what was asch’s procedure

Answer 3

asch used 5 confederates and 1 real participant and asked them to match up the length of a test line to three other lines. the confederates were told to answer clearly incorrectly 12 out of 18 times.

Question 4

what were asch’s results

Answer 4

asch found that 75% of participants would confirm at least once but work interviewed after the study, they said they confirmed due to NSI or ISI

Question 5

what was a strength of asch’s research

Answer 5

123 participants - experiment could be repeated, more reliable results

Question 6

what was a weakness of asch’s research

Answer 6

only used male participants - may not be able to generalise to women

Question 7

what are the situational factors that affect conformity in asch’s study

Answer 7

1) made the lines more difficult to match - increases conformity (ISI)
2) introduced another confederate who gave the right answers - decreases conformity
3) allowed the real participant to answer privately on paper whilst the others answered normally - decreases conformity
4) reduced the group of confederates from 5 to 2 - decreases conformity